MARKETING TACTICS TO SURVIVE COVID-19

¿Quieres crear algo memorable que destaque como una de las caras de tu negocio pero no sabes cómo o por dónde empezar? Hola, me llamo César, soy becario del Instituto Internacional de Marketing Digital y me gustaría guiarte por los "fundamentos" a la hora de elaborar un nuevo logotipo para tu marca o negocio. A la hora de diseñar un nuevo logotipo hay que tener en cuenta algunas cosas: - Singularidad. Tu logo debe ser único: Aunque pueda tener similitudes con otros logotipos, debe destacar entre esa multitud de logotipos con elementos similares. - Conoce a tu audiencia: Adapta tu logotipo para atraer a los posibles clientes que quieres tener. ¿Es para niños? Prueba con algo que les llame la atención y haga que sus padres confíen en lo que vendes. ¿Es para adolescentes? Ahí el mercado es más grande pero, ¿qué tipo de adolescentes? - Encuentra el diseño que más se adapte a tu marca: Podemos tener toneladas de elementos en nuestro logotipo, pero debe comunicar el mensaje que tú, como marca, intentas transmitir. Un logotipo sólo lleno de cosas que te gustan no servirá, a veces menos es más. Después de esto, tenemos que centrarnos en la armonía de todo el logotipo, lo que significa que debemos seleccionar los elementos adecuados en cuanto a formas, colores y tipografía. Hay siete tipos de logotipos, de entre los cuales los más comunes son: - Isotipo: Un símbolo que representa a tu marca y cuando la gente lo ve sabe de qué marca se trata. Apple, Twitter, Spotify. - Monograma: Como un acrónimo, acorta el nombre completo de tu marca si es demasiado largo o difícil de recordar, generalmente es usado en formato de siglas. H&M, NASA, CNN. - Logotipo: El nombre de la marca tal cual, debe ser pegadizo y tener una tipografía legible. Google, Coca-Cola. Isologo: Mezcla de los anteriores para hacer un todo. Burger King, Taco Bell, Doritos. Ten en cuenta que los colores, al igual que las figuras, tienen diferentes significados y la mezcla de algunos de ellos añade o quita algunos de esos significados a la imagen. Asegúrate de seleccionar los colores que harán que tu marca destaque y diga: "¡Eh, mírame! Tú quieres esto". Por último, recuerda divertirte mientras diseñas, esto no tiene por qué ser estresante. Ni siquiera las grandes marcas lo han hecho bien a la primera. Entonces, ¿empezamos a diseñar? Recuerda que puedes conocer más detalles sobre este tema leyendo nuestro artículo titulado "Creando la cara de un negocio. Conceptos básicos para diseñar un buen logotipo" en nuestro blog, donde encontrarás ese y otros artículos interesantes. También me gustaría invitarte a ver nuestros cursos para que puedas mejorar tus habilidades en el mundo del marketing digital, visita nuestra web thedigitalmarketinginstitute.org para más información y que tengas un buen día. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingd

2 Jul 20212min

What Makes Social Media Marketing Convenient to Customers? What works for the customer to persuade through social media? To answer these questions, strategies that serve the needs of people are more relatable to the customer and make them spend more time with the brand on social media. People use social media for its various benefits like we can categorize as information, communication, and content. So, social media marketing can prioritize these to people. Before anything else, we all need to know about the company and its products. It’s a basic cognitive need, makes us seek knowledge or feel stuck. Giving up-to-date information ultimately helps the customer and the brand. Along with that, communication and content are other primary reasons which maintain interaction and engagement with the brand. Brand engagement and other implications for the brand mean standing out from other social media accounts. At last, social media is a tool for entertainment, to spend time and escape from reality. Strategies are a motivator to engage with the brand, and appealing content helps for it, increasing the time spent with the brand. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

2 Jul 20211min

Welcome to another IIDM podcast, today we will be talking about 6 tips to be a successful digital marketer The first step is to know your market and competitors This is because digital marketing is a huge umbrella, and beneath it there is content marketing, social media marketing, SEO, PPCs, email marketing, and many many more. So the first thing you want to do is know the domain. Now, after you understand the domains, the second step is to choose your niche. Your focus can be in a niche space such as LinkedIN Marketing or you can follow the mass market such as facebook advertising or instagram advertising. Otherwise, it can be in other forms such as email marketing. The choice is totally yours! Step number 3: After understanding your niche, what you need to do is to understand the algorithm of things. So start learning the mechanism of things. I don’t mean that you have to learn coding or CSS of the app, what I mean here is to understand how you can be the best in this particular “domain” that you have chosen. One pro tip is to follow experts in the field because they are the best leaders and teachers you can find. Step number 4: forming community Digital marketing is an inexact science. Unlike maths where 1+1=2, Digital marketing is all about creativity and freestyling. You may be surprised even the weirdest and wackiest ideas may be successful. It is important to form a community because it allows us to exchange ideas and ways of doing things. And you should know the best way of learning is through communicating and executing (doing) The next step is step 5: staying relevant We know all advanced technology is. Even our mobile phone apps have daily, weekly and monthly updates, this proves how fast technology is advancing. So we have to stay relevant, to be on track with new marketing trends such as AR/VR or new platforms such as TikTok , so that we can understand the market. One pro tip is to read the news and network with like-minded people! And last but not least, we have to ensure continuous learning and continuous practicing. Just like the Japanese philosophy of KAIZEN, we as digital marketers have to stay curious and hungry, and always wanting to improve so that we can better add value to others. So that’s all for today’s podcast, thank you for tuning in! Hope you like this episode! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

2 Jul 20213min

hat is SEO and what is its value to websites? You hear SEO here and there, in job descriptions and people ask alot about it and you might ask yourself if it's really complicated or why it is so wanted . So basically SEO is one of the core concepts in digital marketing, So SEO stands for Search Engine Optimization, which is optimizing for search engines like google, yahoo, bing, and alot more. In order for users to get the best results that are relevant to their search query at the top of their search page, Search Engines have made an enormous number of updates which lead to organizing and making sure about content quality like Panda update, Penguin, Hummingbird, and a lot more. By optimizing for search engines means you are aiming to get a better SEO score, in order to make each Search Engine choose you over your competitors. To get to the top of the search results, which makes you get organic traffic, which means people find you easier while searching precisely for things that you offer and they end up being potential customers. SEO Traffic is considered one of the richest because it directly targets people who are interested in your business whether it's a product or service and best thing about it is it's completely free. You can optimize according to SEO parts which are: On-Page SEO: This means on your page the part where you have control over and can execute your strategy as you have the authority to make instant changes. Off-Page SEO: Is about everything outside your bounds and can be done to improve your website visibility, Authority, and how it looks for others as well as maintaining good quality backlinks Technical SEO: This Refers to website and server optimizations that help search engines crawl and index your site more effectively. Technical Seo includes site speed and responsiveness to users as well as redirects. Keywords Research and Strategy: This is for taking advantage and optimizing for the right words which will grab your desired customers. If you are interested in knowing more about SEO you can sign up for an SEO Course that will explain SEO more briefly to you. I advise you to start with SEO & SEM Master I™ From The International Institute of digital marketing. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #conten

2 Jul 20212min

#1 – #podiumwebchat — best #livechatsoftware for most #2 – #hubspotlivechat — best free #livechatsoftware #3 – pure chat — most effortless way to add live chat services #4 – olark — best for anticipating customer issues #5 – sendinblue — the best for converting visitors to subscribers #6 – livechat — best for converting visitors into buyers #7 – liveagent — the best for 24/7 problem solving #8 – chaport — the best for improving the bottom of your sales funnel #9 – trengo — best for reducing the avalanche of support tickets #10 – social intents — best if you’re using slack or microsoft teams #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

1 Jul 20216min

Hi guys, I am Ayush Shah today I am going to tell you about one of the most successful marketing tools which you can use for your business. This tool is email marketing. Yes, Email Marketing is one of the best ways to grow your business and it also helps to improve your services. As per the report, In 2019 People had more email accounts than social media accounts not only that 92% Of Internet Users have at least one Email Account. And if we compare Email marketing with social media marketing Email - Marketing is 40 Times More Effective than Social Media Marketing and also the buying process is 3 Time More effective than Social Media Marketing. Even the organic reach is 4x Higher on Email than on Social Media. Email - marketing can generate up to $44 For Every $1 you Spent, which is the highest among all other Marketing Channels. That's amazing, right? If you want to know how you can use email marketing for your business you can visit our website where you can see blogs about email marketing and if you want to learn you can also take a course from our website. And for more amazing videos like this, you can subscribe to our channel. Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

1 Jul 20211min

Hi! My name is Athena, and I’m an intern at the International Institute of Marketing. With the world becoming more and more globalized, it is important for us all to be responsible for using digital platforms. I’ll be discussing some do’s and don’ts when it comes to digital marketing responsibly and sustainably. To start off, we have our don’ts. Firstly, don’t greenwash. This is the act of companies exaggerating the “eco-friendliness” of their products or their brand. They only engage in calling themselves environmentally friendly as it provides positive press and perceptions from customers. As such, it is important for businesses to be transparent and convey the right information to their audience. Next, don’t do performative activism. Performative activism can be closely related to greenwashing but encompasses a wider array of societal issues. Brands need to back up their statements with actions and ensure that what they are putting out on their digital platforms is a reflection of truth and transparency. Last, don’t be culturally insensitive. With the world becoming increasingly more globalized, it is important to be sensitive to different groups of people. Brands have a responsibility to be sensitive to their audience, and as such be aware of the messages they put out through their marketing. Now that we’ve discussed our don’ts. Let's go to our dos! DO number one: get your customers engaged. In digital marketing, try to incorporate contests, giveaways, and other activities to keep the consumers engaged. Next, do stick to your vision and mission. As we discuss greenwashing and performative activism, the main takeaway is to stick to your vision and mission. Lastly, do be transparent when dealing with your brand. When things go wrong, it is also important to claim accountability and properly address the situation at hand and the groups affected. That sums up our discussion for today! Thank you for listening and I hope that these dos and don'ts help guide your marketing efforts into becoming more responsible, ethical, and sustainable. Have a great day! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

1 Jul 20212min

The field of Digital Marketing is vast, and there are many channels out there to help Digital Marketers reach their audience. One of the channels we will be discussing today is Influencer Marketing. What is Influencer Marketing? Influencer Marketing is when a Brand or Company works with a Social Media influencer to advertise their products or services. Why Influencer Marketing? Keep in mind that in 2021, the Influencer Marketing Industry to expected to reach 13.8 Billion Dollars. So as you can see, Influencer Marketing is a booming industry because most followers trust the influencer on their decisions. Therefore, they tend to have leverage over their followers. Audience Targetting Before your brand or company determines who to work with, remember to identify your target audience. Once we have chosen the target audience, we’ll move on to the next step. Which is how to determine your influencer It is usually easier to work with an influencer who has partnered with other brands since they are more experienced. Measure KPIs Lastly, remember to set KPIs and constantly check back to make sure you are hitting them. Results do not mean much if you never had a goal in mind. Thanks for listening, and if you want to read more about Influencer Marketing or Digital Marketing in general, check out our blog page in the description below! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

1 Jul 20211min