6 BENEFITS OF EMAIL MARKETING

6 BENEFITS OF EMAIL MARKETING

#IIDM #Digital #Marketing Hi there. My name is Luca Bredeveldt from the International Institute of Digital Marketing. Today, I would like to talk about 6 of the top benefits of email marketing. So let's get into it: Number 1: Creating targeted content Email marketing allows you to segment customers based on their preferences, such as, if they prefer one type of product to another. This allows you to create more personalized content tailored to a particular audience or individual. Number 2. Surveys and feedback. Surveys are a great way to determine customer preferences. They are also a fantastic way to receive feedback, as surveys of this nature are often interactive and engaging for the recipient. Number 3. Sales and ROI. Email marketing has an ROI of 4200%. Because you’re engaging with an audience that is already interested in your products, customers are more likely to make purchases from email. And because email is usually so targeted, you can really hone in on encouraging customers to make a purchase. It’s also a great way to follow up on leads or nurture existing leads. Okay. Number 4. Stay Top of Mind Email is a top communication channel, with 99% of consumers checking their email on a daily basis and 82% of customers saying they open emails from companies. With such a wide reach, sending regular emails at an adequate frequency is likely to keep you top of mind. Number 5. You Own your list Something that separates email from other social media platforms is the fact that you actually own your email list. Any social media account is vulnerable to being deactivated, while with email, your customer list is owned by you. And finally, number 6. Unique analytics. A function that is unique to many email marketing services is A/B testing. Essentially, A/B testing allows you to send two versions of a similar email to two different groups of customers, then assess the success of each email group by analyzing metrics. If the only difference was, for example, the subject line of each email, then the email with the higher open rate was more successful. You can run tests on subject lines, content, images, and frequency. So there we have it. An email has some unique characteristics that every marketer should utilize. It’s one of the oldest forms of digital marketing and it’s here to stay. For more information visit our website www.iidm.world Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarke

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СЕО или Платная реклама?

СЕО или Платная реклама?

Что важнее для вашего бизнеса? Вы занимаетесь #СЕО или используете платную рекламу? #СЕО - поисковая оптимизация, техника онлайн маркетинга которая фокусируется на улучшении позиций вашего веб-сайта в поисковиках типа Гугл. Когда вы понимаете как #СЕО работает, вы можете использовать разные техники для улучшения позиций вашего сайта в результатах поиска. https://ads.google.com/ В это же время, платная реклама это другая опция рекламирования вашего бизнеса. Платная реклама это, как и понятно из названия, реклама за которую нужно платить. Для платных объявлений, рекламщик платит владельцу рекламного пространства для того чтобы у него было место где показывать объявление. И это могут быть такие платформы как Фейсбук, ЮТуб, Твиттер и так далее. https://thedigitalmarketinginstitute.org/ https://www.facebook.com/business https://business.linkedin.com/ Connect with Andri Orfani on LinkedIn: https://www.linkedin.com/in/andrii-orfani-4553b71b9/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

18 Mai 20211min

Warum Content Marketing?

Warum Content Marketing?

#Content-#Marketing mag einigen kompliziert oder einschüchternd erscheinen, aber in Wirklichkeit brauchen Sie nur ein wenig Zeit, Mühe und Kreativität, und Sie werden feststellen, dass Sie in kurzer Zeit qualitativ hochwertige Inhalte erstellen. Warum also #Content erstellen? Nun, wenn es um die Moderne geht, stehen den Verbrauchern so viele verschiedene Möglichkeiten zur Auswahl, dass die Kunden das Bedürfnis haben, so gut wie möglich informiert zu sein, damit sie eine Entscheidung treffen können. In diesem Sinne können Sie durch das Erstellen von Inhalten, die Ihre Kunden informieren, nicht nur Traffic auf Ihre Marke bringen, sondern auch die Verbraucher mit mehr Wissen und Kontext darüber, was sie wollen, voranbringen. Für weitere Tipps zum #Content #Marketing abonnieren Sie bitte unseren Kanal. https://thedigitalmarketinginstitute.org/ https://www.facebook.com/ https://linkedin.com/ Connect with Viviane Schickel on LinkedIn: https://www.linkedin.com/in/viviane-schickle-b66905141/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

18 Mai 202151s

SEO OR PAID ADS

SEO OR PAID ADS

What is essential for your business? Do you manage #SEO or use #paidads? #SEO stands for Search Engine Optimization, a #digital #marketing technique that focuses on the website's inclusion in search results on search engines such as Google. When you understand how #SEO works, you can use a variety of #strategies to improve your ranking in search results. https://ads.google.com/ At the same time, #PaidAds are another option to #advertise your #business. #PaidAds are some type of #advertising you have to pay for. For #paidads, #advertisers pay the owner of the #advertising space in return for the use of that space. This could be platforms like Facebook, Youtube, LinkedIn, and many more. https://thedigitalmarketinginstitute.... https://www.facebook.com/business https://business.linkedin.com/ Connect with Paul Gurrapu on LinkedIn: https://www.linkedin.com/in/paulgurrapu/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

18 Mai 20212min

WHAT ARE SMART CAMPAIGNS ON GOOGLE ADS

WHAT ARE SMART CAMPAIGNS ON GOOGLE ADS

You may have seen Google touting their "Smart #Campaigns" and wondered what it's all about. That's what I'm here to tell you about. Google #Ads Smart #Campaigns are sort of like Google #Ads 'Lite'. It requires less management, only appears on Google and Google partner websites, and allows Google to do most of the work for you. Now, this is not to say Smart #Campaigns are worse than regular Google Ad #campaigns. Smart #Campaigns, being light and requiring less management, are perfect for the smaller #business who can't spend time coaxing individual #campaigns with great detail. Google does a great job matching the keywords you give them with the users who would most benefit from what you offer. Smart #Campaigns also allow you to choose geographic locations, allowing more flexibility when #marketing to specific users. Smart #Campaigns work in a more hands-off approach. You can do it quickly, and it allows you to see its performance in an easy, lightweight way, without much of the jargon and complex data that go along with more in-depth #campaign types. You simply set a budget, make clear the ideas and keywords, and Google will do the rest for you, #marketing it to the right audiences and maintaining the #campaign. Just like with the other #campaign types, you only have to pay per click. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

18 Mai 20212min

THE ADVANTAGES TO DIGITAL MARKETING

THE ADVANTAGES TO DIGITAL MARKETING

It may come as no surprise that the #market has become increasingly #digital as technology continues to develop. The benefits of #digital #marketing are becoming increasingly prevalent every day. More and more customers are looking and purchasing goods online. And how are you going to meet these consumers? Here is the answer: #Digital #Marketing. The key benefit of #Digital #Marketing is that the target demographic can be targeted in a cost-effective and observable manner. https://thedigitalmarketinginstitute.... Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

18 Mai 20212min

COMMON PROBLEMS WITH DIGITAL MARKETING

COMMON PROBLEMS WITH DIGITAL MARKETING

Because #Digital #Marketing is so vast, there are a wide variety of problems that can occur. It's impossible to predict all of them, but there are several very common problems that many marketers will encounter when #marketing #Digitally. 1. Generating Traffic as a newcomer feels like getting a rowboat and leaving the harbor, hoping you'll hit land at some point. It's going to be difficult to start generating traffic, but once it starts, it's hard to stop. #Advertising programs, like Google #Ads, can put your #brand out there, while consistent Social Media activity can help create a forward-moving train of #content about your #brand. Pairing several different early-stage #Digital #Marketing methods together can really help get your roots down. 2. Consistent #Branding can be difficult to achieve when there are such a variety of websites providing different ways of #marketing your #brand. To help build the identity of your #brand, though, it is important to aim for consistency. This can be with easily identifiable #brand colors, visual design, language, and more. This extends to Social Media posts, website design, and #ads. 3. Cultural and Social Changes are huge hurdles when it comes to #marketing #digitally. Because the world is evolving so fast, and this is exemplified the best within the #digital space, it can be hard to keep up. Failing to keep up can lead to #marketing blunders that can potentially damage your #brand. To keep up, you need to consistently keep an eye on the culture and social changes of the #Digital world, and know when to play it safe, and when to play it risky. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

18 Mai 20212min

Why Content Marketing?

Why Content Marketing?

#Content #marketing might seem complicated or intimidating to some, but in reality, all you need is a little time, effort, and creativity, and you'll find that you're creating high-quality #content in no time. So, why create #content? Well, when it comes to the modern-day, there are so many different choices for consumers to choose from, customers feel the need to be as informed as possible so that they can make a decision. With this in mind, creating #content that helps inform your customers, not only brings traffic to your #brand but also leads consumers ahead with more knowledge and context about what they want. For more tips on #content #marketing please subscribe to our channel. https://thedigitalmarketinginstitute.... https://www.facebook.com/ https://linkedin.com/ Connect with Paul Gurrapu on LinkedIn: https://www.linkedin.com/in/paulgurrapu/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

18 Mai 20211min

SSL CERTIFICATE?

SSL CERTIFICATE?

Have you ever wondered what that little lock in the corner of the website you're visiting is all about? That's an #SSL #Certificate. This means the website you're visiting is encrypting the data that is being transmitted to and from it. It basically means that the website is secure, so that bad actor cannot get your information. In layman's terms, what does that mean for me? Do I want it on my website? Absolutely! It is incredibly important that you get an "#SSL #Certificate" for your website. If your website is not #SSL #Certified, many browsers like Google Chrome or Firefox may warn users against your website. Naturally, you want users to feel safe. Safe to possibly realize transactions, and provide personal information, so that they can perform the actions they need to. They want to feel safe and secure when they share information on your website. They don't want to worry that someone might steal their personal information. That's why you need a secure website, and make sure that they feel secure, and that's what that little lock is for. Be #SAFE and make your customers feel safe. For more tips on #SSL and other #Digital #Marketing hacks subscribe to our channel. Connect with Paul Gurrapu on LinkedIn: https://www.linkedin.com/in/paulgurrapu/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

17 Mai 20211min

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