Let's Learn: Socialmedia Marketing
In the up and coming digital age, social media marketing is becoming an increasingly common marketing tool for businesses. Social media marketing brands using social media platforms to connect with their audience, bring attention to their company, and promote their products. To use social media for marketing purposes, companies create content and post it on their various accounts. Potential customers or anyone interested in the post then can interact with it. In order for social media marketing campaigns to be successful, specific steps should be followed. First, strategize. Determine your goals with social media marketing and decide which platforms to utilize. Next, create and post content that you would be proud of if three billion people saw it. Third, engage with your content. You will receive supportive and unsupportive comments. Respectfully acknowledging the hateful comments builds a strong reputation for your company. The last step is to analyze. Using each social media’s built-in analytics tab, determine if your campaign is bringing you more followers and likes. If it’s not, return to step 1 and repeat the process. Step 1 discusses picking which social media platforms to post on. Understanding some major ones is very important. Instagram focuses on photo and video content and is great because your company’s post will be shown to those likely interested. Facebook content is mainly text-based and the site offers great analytical tools, but your post may not reach very many people. YouTube is a video-based social media platform. People use YouTube in a similar manner to Google, so all content has a chance of being viewed, someone just needs to search for it. However, becoming a well-known YouTuber takes time. Overall, social media marketing is quick-to-learn, low cost, and most importantly: effective. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp
30 Jun 20211min
23 Content marketing statistics that prove it works
#content#marketing#statistics #marketing 1.#contentmarketing is incredibly cost-effective and offers amazing roi. 2. Content drives conversions like gangbusters. 3.the biggest brands in the world realize that content is the future. 4. Interactive content is big business – and getting bigger. 5. Marketers are shifting toward longer, more in-depth content. 6. Competition in content is fierce – but marketers are meeting the challenge head-on. 7. When it comes to content, longer is better. 8. It’s how decision-makers prefer to learn about you. 9. All the cool kids are doing it. 10. Buyers trust content. 11. Content can help prospective customers at every stage of their journey 12. Content compliments traditional sales techniques perfectly. 13. Prospects want content – especially white papers. 14. Content is becoming crucial to the purchasing process 15. Content is incredibly valuable to many organizations. 16. For many marketers, content remains a primary focus. 17. Content can be amazingly versatile and reusable 18. Content has become vital to many companies’ lead generation pipelines 19. Many companies are turning Away from traditional advertising In favor of content. 20. Content offers amazing long-term roi 21. Exceptional content delivers exceptional results. 22. Content aligns perfectly with shifts in media consumption habits. 23. Content has become a digital #marketing powerhouse
29 Jun 20216min
How to get Digital Marketing started for Small Businesses?
Script: How to get Digital Marketing started for small businesses? Introduction: As of January 2021, there were 4.66 billion active internet users worldwide, this accounts for 59.5% of the global population. Nowadays the internet is a tool that can be used as a source of information, social networking, and most importantly to boost your business performance Hi everyone! My name is Gladys Diaz and I am a Digital Marketing Analyst at the International Institute of Digital Marketing. Today I would like to give you a simple guide on: How to get Digital Marketing started for small businesses As a small business owner, you may be wondering how you can engage with your customers digitally? Some of the questions that may arise are Is it a difficult process? How much would it cost? Is it effective? Is it time-consuming? But A great way to start with Digital Marketing would be through social media because it is relevant, it has a great audience reach and it is cost-friendly. You could also consider creating a website for e-commerce depending on your business industry and the demands of your market. To start building your social media presence you will start with: First Step: Research * Research is the basis to start your online presence, you can start by researching your country and then narrow down the search to your specific city or area. * Research your competitors * Hashtags * Social media influencers * Relevant industry trends Second Step: Define your Target Audience * Start by analyzing your customer base in order to define the most prevalent demographics or characteristics that the majority have in common. * It is important that you define your target audience before creating your social media platforms because the content you create will be directed towards this group of people primarily. Third Step: Create your Social Media platforms * Based on your target audience and the research you have done, you will be able to determine which social media platforms are the ones that would be adequate for your business. * Keep it simple by using the same username throughout platforms Fourth Step: Start building your audience * After you have created your social media platforms then you can start building brand awareness by developing incentives to gain followers, incentives can be giveaways or innovative content. Another alternative can be to invest by paying ads to promote your page/posts, by paying for this online advertisement you could reach a larger audience Conclusion: Lastly, go ahead and get started, the opportunities that the digital world has to offer for your business development are endless! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #mar
29 Jun 20212min
Why Should Crisis - Proof Your Small Business with Digital Marketing
Hi Everyone! Welcome to my podcast! My name is Farrah and I am a licensed Digital Marketing Master with the International Institute of Digital Marketing. So today, I am going to talk about why you should crisis-proof your business with digital marketing. If you don’t have an online business, you don’t have a business. You cannot ignore digital marketing. Let’s find out the 3 key reasons. Take, for example, your business. Your business has a brand. And as a brand, you want to be reaching the right people. So listen carefully, only the right audience will know the true brand value of your product. Do you want your business to be seen by a wider audience at a much lower cost? You can use strategies such as Social Media Marketing, content marketing, and search engine optimization without paying anything if you’re willing to invest in the time and effort. So, the lower marketing cost brings in more business and yields a greater Return on Investment than traditional marketing. These days having a website or Facebook page is not enough to get ample traffic with so many companies vying for customer’s attention. What you’ll need is a video sales funnel strategy. In fact, this is how top marketers are doing it to up their game and help clients get desired results and incredible revenues. So what’s next? Through digital marketing, you can target the right audience that is suitable for your products/services. This can in turn increase your sales and spread awareness about your brand or product. To reach these audiences you need to be creative, have a growth mindset, and go digital with the right strategic execution. This is the secret to earn money and take your business to new heights. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp
29 Jun 20211min
Why Is Digital Marketing A Good Career?
Digital Marketing is doubtlessly one of the most in-demand jobs worldwide. As the pandemic peaks in early 2020, the world has swiftly shifted its way of living where everyone adjusted 360 degrees and moved everything to their home, specifically businesses. Also, online Advertising has then projected its growth as companies divert their attention and has invested more in digital marketing, given its feasibility in line with the current stay-at-home regulation. Furthermore, digital Marketing offers continuous career growth due to the unending technology development that requires non-stop learning and marketing options. As the demand in this business area remains high, the compensation is very rewarding (BIG MONEY!) as the work itself is challenging and requires an in-depth understanding of the tools and marketing as a whole. So whenever any social application will do its updates like updating its features, utilization, and others, it will always be the Digital Marketer’s responsibility to keep the business ahead of the curve despite any uncertainty and inevitability. So, if you are looking into boosting your career or working on shifting to a more exciting profession, contact our team today and let us help you be certified and achieve an unparalleled learning experience. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp
29 Jun 20211min
Artificialntelligence In Digital Marketing
Hi everyone, my name is Andreea Dragota and today I will be talking about Artificial Intelligence in Digital Marketing. From SIRI to self-driving cars, artificial intelligence (AI) is progressing rapidly. To put it simply, AI empowers machines to think, respond, and perform tasks like humans. Today 38% of consumers think that AI will soon improve customer service and 73% of them are open to businesses that use AI. Using AI in your business 1 Gain valuable customer insights 2 Understand the latest industry trends 3 Personalize marketing communications 4 Automate tasks and processes 5 Generate, nurture, and convert leads faster Despite its potential, AI also brings up concerns about job displacement and skills shortages. However, the technology still holds great potential Here are some examples of how to use AI in your digital marketing plan. Chatbots Chatbots are the best example of the use of AI technology in digital marketing. You can use chatbot programs to reach out to your customers or respond to their queries. Product Recommendations Knowing your customers better than they know themselves is the biggest asset marketers can have. Using AI technology to track the customers’ preferences, habits, and buying behavior helps make suggestions on products and services. Enhanced Shopping Experience Yes, AI can and trust me, it will change the way we shop. Many brands are already experimenting with this. Their customers are "trying" the clothes before they buy by standing in front of a large screen. They can see their own virtual version. AI allows customers to “try” different products without having to step into a fitting room. Interesting isn't it? Better Advertising With AI in digital marketing, it becomes easy for businesses to target people and create personas. Knowing who your customers are, what they are buying, and how they are buying will help marketers to create innovative ad campaigns. In conclusion, AI is the technology that can work wonders for your brand. From getting to know your customers better, to creating better ads campaigns, to getting across your customers faster and better, AI is here to improve your customers' experience and ease your work. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp
29 Jun 20212min
Business Benefits of Internet Marketing
Internet marketing has become more and more popular nowadays among businesses around the world. After discovering the wide range of benefits of internet marketing in promoting products and services online, it has soon become the leading medium for marketing all over the world. Unlike mass marketing, which effectively piques the interest of the local audience by means of radio spots, newspapers and print media, internet marketing allows companies to nurture a more personal relationship with their consumers from all over the world. With internet marketing, businesses can deliver content to their customers through personalized and cost-effective communication. With all the benefits that internet marketing can offer your business, developing a professional internet marketing campaign can attract more customers to your product or brand to grow your business more. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp
29 Jun 20211min
How to Find a Mentor Online?
Success in many areas of life depends on personal and professional development, and finding a mentor that can help. You can’t successfully take the journey to personal and professional development alone. Mentorship simply means a relationship between you (the mentee) and a more experienced person (mentor) that benefits your growth. How to Find a Mentor Online Finding the right mentor is never an easy task. However, if you know how to go about it, you could connect with the one who can transform your life. Here are a few tips on how to find a mentor online: Know What You’re Looking for in a Mentor The first step in finding a mentor is having a clear picture of what you’re looking for. A few qualities to look for in a mentor include: ● relevant knowledge, expertise, and experience ● enthusiasm to impart their knowledge ● ability to give honest feedback ● empathy ● passion for the field/skills you want to grow in The right platform can also work wonders in finding a mentor online. Examples of platforms include: MentorCruise is one of the best mentorship platforms for those in tech, design, and business GrowthMentor is a mentorship platform targeted at growth hackers. Pelion connects developers to experienced mentors in their fields of expertise. Clarity Unlike other platforms, you usually only work with a mentor briefly to solve an immediate problem. Reach Out to Your Existing Network One of the best ways of finding a mentor is to look within your existing network. Find some people in your network who have already achieved what you want to achieve. Make a list of those people, looking closely at each one to help you narrow your list. Once you’ve established who will make for a suitable mentor, reach out to them, asking if they’d be willing to take you on as a mentee. With this method, you don’t have to start a relationship from scratch or hope you and your mentor get along. If you can’t think of someone you already know, reach out to other members of your network. They could potentially recommend a perfect match for you. Go to Professional Networking Events Professional networking events connect you to people in your exact industry who have the knowledge, skills, experience, and connections you need. The key to finding a mentor at professional networking events is to attend as many events as possible. Observe experienced participants and take note of those who fit your desired mentor profile. Find an Industry Meetup Industry meetups are similar to professional networking events because they’re full of people in your field looking to learn more, but they’re not strictly about networking. Examples of industry meetups include: ● conferences ● networking and speaking events ● trade shows You can also consider attending informal meetups organized by players in your industry or created through online platforms like Meetup. Use Social Media We all know Social media can help people worldwide and from all walks of life connect on an equal level. That’s what makes it an excellent tool for finding mentors. So which social media platforms are best for finding mentors? The answer depends on which social media platforms are most popular in your industry. However, the platforms that are likely to help you find a mentor online are: ● LinkedIn ● Facebook (especially Facebook Groups) ● Instagram ● Reddit ● GitHub Why Should You Find a Mentor? No matter where you are in your business or career, you could benefit from having a mentor. A few reasons why you must consider finding a mentor include: Expedite Your Progress One of the most significant advantages of mentorship is it could speed up your progress toward a goal. Mentors help you avoid common mistakes many in your niche/industry make. Extend Your Network Another reason to consider finding a mentor is it can help expand your professional network.
29 Jun 20215min
