Why You Need Digital Marketing During COVID

Hi, I'm Shane McCarthy from the International Institute of Digital Marketing. In March 2020, the world entered lockdowns forcing many businesses to close or move online. Having an online presence is essential when it comes to building your brand & reaching your customers Luckily there are simple tactics that you can use to build your online presence. 1. Brand Story It is important to connect with your target audience and form a distinct image in the mind of your customers. Developing your brand is about making yourself more memorable than your competition. 2. Optimize & Build an SEO-Friendly Website People have short attention spans, so if your website is unattractive, slow, or confusing to use, they’re going to leave and check out your competition. Using keywords will also boost your SEO score for searches. 3. Local Search Marketing This is about putting your business on the map in local searches when customers are searching for a business like yours. This is especially important with the pandemic as recent surveys have shown people are more likely to shop locally. 4. Social Media Marketing This is one of the cheapest and most effective forms of marketing that you can invest in & provides a great opportunity to connect with customers new & old. 5. Invest in ads Organic traffic can take some time to build but PPC ads that target buyers are a great investment for small businesses to increase awareness or drive traffic to their website. 6. E-mail Marketing An E-mail has been around so long it might feel stale and not worth your time but this isn't true at all. Capturing people's email when they're on your website by offering discounts, competitions & newsletters of new products can help bring back a lost shopping cart and create great relationships with your customers. 7. Build your reputation, Be engaging It's massively important to be responsive and engaging to your customers when they have a question or complaint that needs answering. Thanks for listening & for more digital marketing tips hit the subscribe button or visit our website @ www.iidm.world Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketingin