5 sources to inspire unlimited content ideas

:#contentmarketing #socialmedia #digitalmarketing

As many creatives can commiserate, sometimes content ideas strike at inconvenient and unexpected times.

Of course, not all ideas worthy of becoming content find us. Most of the time we must find them.

Hi, i’m cally, from the international institute of #digitalmarketing. Here are five sources that can inspire ideas during any given year.

Industry goings-on

Broadening the perspective of your content with industry context can lend your experts’ words more credibility and expand the audience for your content. Thus, industry sources are a surefire place to find and expand content ideas:

➢ Start with the truth your colleagues are witnessing.

➢ Look at something the industry says is happening.

Data

Not every organization produces researchlike the federal reserve, but you can dig up data-based ideas using these three options:

➢ Conduct a survey and report its findings in , articles, etc.

➢ Use others’ data to drum up ideas and round out those ideas with what your experts are seeing.

➢ Use informal numbers to reveal early trends.

Events

Sometimes content ideas schedule themselves. If your organization takes tours or hosts events, cover them.

You can treat more routine meetings and business processes as events too. Develop content around your experts demonstrating a process or detailing the steps to the foolproof audit, toddler haircut – you name it.

Associates

Interviews with experts can both bestow content ideas and be content because interviews can be published as q&as, traditional articles, videos, etc.

Conversations with clients can uncover how they’re solving problems – maybe with your product or service. Your audiences may find the choices your customers make enlightening.

Seasonal and cyclical events

You want to produce content reflective of today’s realities that makes people nod their heads while reading it and find it immediately useful.

The good news is seasonal ideas can be made relevant and timely year in and year out. Some of my favorites:

➢ Year in review: as a year ends, what can you say about what’s happened within your industry or company? What’s changed? What’s stayed the same?

➢ Predictions for the new year: what is likely to happen this year for your customer base, inside your industry, etc., and why does it matter? How can people prepare to meet coming challenges and take advantage of coming opportunities?

➢ State of your industry or core business: pick a time of year – perhaps just before a peak business time – that makes sense for publishing.

For more information visit, www.thedigitalmarketinginstitute.org