WHAT ARE INFLUENCERS

#influencers yield a lot of power. If you can get an #influencer to endorse your product or #brand, you can tap into the audience at the #influencer’s disposal, which may be far more vast than your own following.

Hi, i’m cally, from the international institute of digital #marketing. Let’s explore #influencer #marketing.

Why does your #brand need #influencers?

Consumers trust recommendationsfrom a third party more often than a #brand itself. An #influencer is the mutual friend connecting your #brand with your target consumers.

When you align with an #influencer, not only do they bring their audience, but they also bring their audience’s network. Because of the loyaltyof their audience, an #influencer has the ability to drive traffic to your site, increase your social media exposure, and flat-out sell your product through their recommendation or story about their experience.

Think about your audience

As a marketer, you already have a solid idea of the audience you should be targeting for your #brand. Tolocate the ideal #influencer, you need to take it one step further and think about the types of topics, blogs, and twitter handles that your audience would follow.

Who uses #influencer #marketing?

While it seems that some companies don’t want to let go of their outbound #marketing practices, fashion ecommerce sites are targeting #influencerslike pros. Many are reaching out to reputable fashion bloggers and sending them clothing and accessory items to be reviewed.

What defines an #influencer for your #brand?

● Context: again, an #influencer differs for every #brand because, first and foremost, they are a contextual fit. This is the most important characteristic when targeting the right #influencers for your #brand.

● Reach: you also want them to have reach. This is so they can share their awesome content or positive recommendation of your #brand or product in a manner that actually will be consumed.

● Actionability: this is the #influencer’s ability to cause their audience to take action. This characteristic comes naturally when you target individuals that are in contextual alignment with your #brand and have a far enough reach.

For more information, visit www.thedigitalmarketinginstitute.org

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