3 STRATEGIES TO CONNECT WITH YOUR AUDIENCE

#audience #marketing

Hi, i’m cally, from the international institute of digital #marketing. Let’s look at 3 strategies to connect with your #audience.

#marketing: finding the mutual truth with customers

The intersection of what matters to brands and what matters to #audiences is the mutual truth, or mutual resonance.

You can never know the real truth about any customer or any prospect that you’re working for. It’s our job as marketers to see that from many, many different sides. To make sure that anything that you are producing, is truly engaging and relevant to them.

To find mutual truth with customers, dig deep, challenge assumptions, and explore the unexpected.

Be data smart, not data driven

Data can help guide decisions, but it need not control. You should not be a slave to data. To understand people and see the whole story, look beyond the data.

For effective relationships with customers and the experiences you build for them, you have to understand every piece of the puzzle, and the puzzle as a whole.

When you look at data to support your #marketing, always explore the unexpected and get rid of your own perceptions and assumptions.

Evaluate multiple data types to get the picture

It’s important that you have multiple data sources and that you have the tools and the methodologies to analyze each one.

Look at the following data sources:

➢ Linguistic data.

➢ Visual data.

➢ Numeric data.

Numeric and linguistic data is useful and commonly used. Marketers work with numeric data all the time – social media engagement statistics, google analytics, #marketing dashboards, etc.

Visual data is less used, but powerful.

A picture is worth a thousand words. Images can augment your story in a more powerful way than spoken words can do alone.

Use a data trifecta for a complete understanding of customers. Ask customers to share perspectives using new formats (e.g., visual data).

For more information, visit www.iidm.world

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