CREATE A CONTENTMARKETING STRATEGY IN 3 STEPS

#Contentmarketing #Strategy #Socialmedia

Wouldn’t it be great to start your #contentmarketing program knowing it will work as intended? How satisfying would it be to be confident it incorporates the insights, ideas, and focus to create stories that captivate your audience members and turn them into loyal customers?

Hi, i’m cally, from the international institute of digital marketing. Let’s look at #contentmarketing #strategy and how it boils down to decisions in three distinct areas:

➢ Why – marketing and business purpose

➢ Who – audience needs

➢ How – unique brand story

1. Identify your business why

Define the business challenges and outcomes to address and achieve with #contentmarketing. In other words, figure out why you’re creating content and how you intend for it to help your business.

Answer questions like these to zero in on the #contentmarketing goal:

➢ What business need are we struggling to achieve through current marketing initiatives?

➢ How big is this need? How much will addressing it help drive our goals?.

➢ What is the differentiating value?

➢ What is our ideal outcome with this process?

2. Determine your who (and what’s in it for them)

Personas provide a helpful snapshot of defining attributes of your target audience, including demographic profiles, informational needs, goals they want to achieve, and content engagement preferences.

Though developing a detailed buyer persona for each audience segment often is complex, get a head start by documenting the answers to these questions based on information you’ve collected:

➢ Who is the audience? What are its defining traits and distinguishing characteristics?

➢ What roles do its members play? What does their typical day look like?

➢ What do they need to accomplish? What informational gaps stand in the way of reaching those goals?

➢ Where are they in our funnel? What information do they need most to help them reach the next stage?

➢ Why would they care about our company as a product/service provider and/or in reflection of what we value?

3. Figure out the how (your #contentmarketing mission aka unique brand story)

Your content mission statement should include details on your brand’s unique vision of content’s value, the audience it will serve, and the priorities and principles it will uphold. It can also provide more specific details on the creative side, including the kinds of stories you intend to tell, how those stories will take shape, and how your content assets will work collectively to create an overarching brand experience.

Before you document these details, look critically at internal and external factors that shape them. Use questions like these to guide you:

➢ Who are we as a company? What principles guide us? What core values do we want to uphold in all our efforts?

➢ What is our business uniquely positioned to help our audience achieve?

➢ What are we doing through the content we create to help our audience? How are our efforts distinct in the marketplace?

➢ What do we want our audience to accomplish by engaging with our content?

For more information, visit www.iidm.world