Why You Need Vertical visuals If Your Audience Is Mobile

#Audience #Verticalvisuals #Marketing

Americans spend 29% of their free time watching video content vertically.

As a consequence, you need to think mobile to be a successful marketer and adapt to the behavior of at least half of your potential #Audience.

Hi, i’m cally, from the international institute of digital markerting. Let’s go through three of the most valuable types that can help you achieve your goals.

1. Infographics

Infographics may be considered the oldest type of vertical visual content. Originally, they were not created for mobile users, but they are the perfect format for vertical content.

To successfully incorporate this type of vertical content, you need to consider a few things:

➢ Make sure your infographics are branded. You want your #Audience to associate the valuable information with your brand or business.

➢ Use infographics for storytelling.

➢ Make sure all the data in your infographics is useful to your #Audience.

2. Stories

Another great vertical content choice is to publish stories on snapchat and instagram. The latter likely will be more effective given that it has 400 million users who read and publish stories. Instagram stories are exclusively vertical.

To use stories successfully, remember to:

➢ Use stickers.

➢ Customize the stickers

➢ Allow people to share your stories.

➢ Use the “mention” option to get the attention of an influencer.

3. Videos and live streaming

While youtube is still top among internet users from all around the world, it lacks the ability to create mobile-ready content, you need to shoot and publish vertical content. Facebook and instagram favor this type of content, particularly after the launch of igtv, which is only suitable for vertical videos..

Here are some useful tips regarding video content:

➢ Tell a story

➢ Take special care of the first 10 seconds of the video.

➢ Invest in original content.

➢ Be creative

For more information, visit www.iidm.world

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