How To Use Images To Increase Search Visibility And Get More Clicks

#Image #Clicks #Marketing

Is your content ready for the increasingly visual results on search?

As google shifts emphasis to mobile search, visibility is crucial. More and more, search results feature an #Image along with the meta description.

Hi i’m cally, from the international institute of digital #Marketing. Here is what you need to know about how you can use #Images to build organic visibility.

1. Think #Images, #Images everywhere

Because #Images naturally draw the human eye, visual content becomes an organic search competitive advantage. A search snippet with an #Image is more likely to be clicked than a text-only snippet.

But adding an #Image isn’t enough. On-page qualityis important, as it now influences click-through rates (and thus traffic). No clear guidelines exist to make sure google includes a thumbnail #Image in your page search snippet, but there are a few things you can do to optimize the potential:

➢ Include a unique #Image on the page.

➢ Follow google’s guidelinesto specify a thumbnail #Image on each page.

➢ Do basic #Image seo.

2. Get your #Images featured

Apart from thumbnail #Images, another prominent section within google search result pages that can steal attention and #Clicks is featured snippets. The selected search results that appear on top of google organic search results provide a quick answer to the query.

To identify opportunities for featured snippet #Images, you can use several tools. Keyword research tools, including serpstatand semrush, can be used to identify featured snippet opportunities. You can explore which ones have #Images and where the #Images align with the text.

3. Promote with consistent #Images

#Images inside google’s search results set expectations. Searchers already know what they will find inside each page. Those who click would land on your page with a strong intent to download it.

To take this idea further, use the visual asset featured in google serps for on-site retargeting campaigns.

You can reuse the same #Image to follow the user around your site (or even after they return to your site days later). This way you have a greater chance to convert those people who failed to opt in and download your lead magnet right away.

For more information visit www.iidm.world

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