Meta Keywords: What Are They and Should You Use Them?

#Metakeywords #Metatags ##Seo

#Metakeywords are #Metatags that you can use to give search engines more information about a page’s content. They’re found in a webpage’s HTML source code, and are not visible to visitors.

Hi, I’m Cally, from the International Institute of Digital Marketing. Here are some use cases for #Metakeywords 1. Create an internal tagging system

Many CMS’ and website builders make it easy to add #Metakeywords to pages, as do many free WordPress #SEO plugins. This makes it easy to ‘repurpose’ the tag for an internal keyword tagging system. Just set the tag as your target keyword on each page.

There are three reasons it can be useful to do this:

Help prevent keyword cannibalization. Keyword cannibalization is where a website targets the same keyword across multiple pages. It can cause all kinds of issues, like undesirable pages outranking desirable pages.

Avoid overlapping work. If you work in enterprise #SEO, there are probably many people and teams working on similar things. Having an internal keyword tagging system helps prevent multiple teams from targeting the same keyword.

Find collaboration opportunities. If you see that you’re not ranking well for one of your keywords, you might want to collaborate with another team to improve and update your content.

2. Find ‘seed’ keywords from competitors

Bill Slawski’s recent Twitter poll shows that roughly 33% of people still use the keywords meta tag. As some of those people will undoubtedly be your competitors, this can come in quite handy for finding ‘seed keywords’ during keyword research. Just look for the keywords meta tag on your competitor’s homepage.

For more information, visit www.iidm.world

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