CONTENT IS NOT THE SAME AS CONTENTMARKETING

#Contentmarketing #Content

#contentmarketing is about attracting an audience to an experience (or “destination”) that you own, build, and optimise to achieve your marketing objectives.

Content is everywhere. There’s product content, sales #content, customer service #content, event #content, employee-generated #content, marketing and campaign #content. Even advertising is content.

Hi, i’m cally, from theinternational institute of digital marketing. Here’s how to go about .

1. Determine your #contentmarketing mission statement

It should support your brand mission and put your customers at the centre. Define who your target audience is, what topic or topics you support, and what value you provide for your audience.

2. Pick a url

Consider whether your #contentmarketing destination should be your company’s brand domain(www.yourcompany.com) or on an unbranded site.

For example, e-commerce solutions provider bigcommerce shows small retailers the basics in online shopping functionality, conversion optimization, digital marketing, and customer experience through a simple blog url on the same domain:

3. Determine how branded your site will be

Similar to the earlier point, this is different in terms of branding. An on-domain content site should contain at least some elements of your corporate brand.

4. Think about the components of an effective #contentmarketing destination

Your site should include all the components typically included on any publisher site such as:

➢ Categories across the top to show what topics you cover.

➢ Articles published frequently with visible authors and publication dates.

➢ Visuals to support the topic and break up the text.

➢ Strong focus on growing your owned audienceby including calls to subscribe in your updates.

➢ Highlights of top-performing content so readers can easily discover your best #content.

➢ Calls to action, an offer, or contact-us page for those who want to reach you directly.

➢ Social-sharing options so your readers can easily help promote your best #content.

For more information, visit www.iidm.world