5 TIPS FOR PROMOTING YOUR GREAT CONTENT WITH ADVERTISING

#content #advertising #marketing

Great #content is a tremendous asset to any business. Using paid #content to promote your #content #marketing across search, display, and social media networks will allow you to capture a significant volume of otherwise unreached prospects and help them turn into customers.

Hi, I’m Cally, from the International Institute of Digital #marketing. Here are five tips to make sure your paid #content promotion strategy is built for success.

1. Select the right #content to promote

While all of the #content you create should be useful, informative, and interesting, this becomes especially true as you begin to invest #advertising dollars to generate #content visibility. Gated #content like free guides and white papers are great for this kind of promotion, as it provides a benefit that is valuable enough to get visitors to provide their contact information in exchange for your #content.

2. Select the right network for promotion

You can create great #content specifically for a network, or you can choose a network and create relevant #content for it. Certain #content will resonate better with users on certain social media networks, so try to put yourself in the shoes of the user and think about what #content interests you based on what network you use.

3. Decide on useful measures of success (KPIs)

Using great #content to drive direct response-form completions can be a powerful source of business leads. By working backwards you should be able to calculate exactly what each lead type is worth to you and how much you should be paying for a lead. KPIs don’t have to be limited to cost-per-lead, but should provide information about your #content #marketing ROI.

4. Create compelling ad copy

A major factor in the overall effectiveness of your paid #advertising campaign is ad copy. Generally, the higher your click-through rate, the less you’ll pay for each click. Testing, retesting, and then testing again is an absolute must. Your ad copy should provide a clear message, a killer call-to-action, and a relevant, eye-catching image (if applicable).

5. Design your landing page with your KPIs in mind

The landing page of a paid ad campaign is possibly the most important piece of your ad campaign and is too often the most neglected. No matter what the goal of your campaign is — e.g., leads, sales, phone calls, video views, etc. — your page should be optimized to drive that specific action.

For more information, visit www.iidm.world

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