USING AFFILIATE MARKETING TO GROW YOUR BUSINESS

#digitalmarketing #Business #AffiliateMarketing

#AffiliateMarketing can be thought of as outsourced #Marketing, in which you’re hiring affiliates who are paid to bring you customers. if they drive visitors to your website, you don’t have to pay them. you only pay them if they convert visitors into customers.

while you are trying to generate traffic as a marketer, the main goal is to increase the number of customers. if you generate a million visitors a month, but the visitors don’t equate to more leads or revenue, it’s almost useless. this is why the #AffiliateMarketing space is so popular, especially in the web hosting industry, where most of their #Business is from affiliates.

hi i’m cally from the international institute of digital #Marketing. here’s how #AffiliateMarketing works:

1. affiliate is assigned a tracking url:
this is to track which affiliates are driving your traffic.

2. affiliate markets your company:
affiliates can promote your company through several different ways: paid traffic (like google ads), a youtube video of the product and link to it with the affiliate id, email blast, blog post, reviewing products, etc. the possibilities are endless. when you sign up affiliates, you should also limit how they can promote it.

3. customers or leads are acquired:
this is when the visitor purchases the product or signs up.

4. affiliate receives a commission:
when the affiliate drives you a customer or lead, you pay them out.

advantages of #AffiliateMarketing

there are a number of advantages to using #AffiliateMarketing, especially for startups:

● pay only for results.

● affiliates may be better at creating copy and reaching segments

● you know your cost per acquisition
this will help you determine if you’re actually losing or making money.

● you almost never lose money

drawbacks of #AffiliateMarketing

there are also drawbacks:

● you don’t control the message

● lead quality may not be as good

● if mismanaged your traffic may come from an unreputable source. this could make your brand look bad.

for more information, visit www.iidm.world

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