CONTENT HUBS FOR SEO: HOW TO GET MORE TRAFFIC AND LINKS WITH TOPIC CLUSTERS

#seo #content #traffic

#content hubs are useful for more than just neatly organizing #content. They also have #seo benefits.

Connecting your hub page and subpages using relevant internal links builds semantic relationships between #content. That may help to boost what we like to call “topical authority,”meaning google sees your site as authoritative when it comes to a particular topic.

Hi, i’m cally, from the international institute of digital marketing. Here’s how to create a #content hub 1. Brainstorm topics for hub pages Grab a pen and paper, put your thinking cap on, and note down any topics that spring to mind.

If you’re struggling for ideas, head over to ahrefs’ keywords explorer, search for a broad topic related to your niche, then go to the phrase match report.

You’ll see a lot of ideas here, and not all of them will be suitable for hub pages.

2. Choose relevant subtopics

The key here is to choose subtopics that are highly related to your chosen topic.

For example, if your hub page is about “how to make wine,” then it wouldn’t make much sense to create a subpage about types of wine glasses.

Good subpages give more information about a related topic.

3. Link them

Your hub page should link to your subpages, and your subpages should link back to the hub.

Many of the hubs you’ll come across utilize custom designs to do this. While this looks good and makes sense from a user perspective, it’s not a requirement. After all, some people don’t have the resources to create elaborate hub designs.

So, if you’re creating hubs on a budget, it’s fine to use regular links.

For more information, visit www.iidm.world

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