HOW DIGITAL MARKETING WILL CHANGE: 5 PREDICTIONS FOR 2022

#digitalmarketing #prediction

#digitalmarketing is no stranger to changes.

We have to stay on our toes if we want to stay relevant with the never ending changes to algorithms and regulations—and part of that is positioning ourselves for success.

Hi, i’m cally, from the international institute of #digitalmarketing. Here are 5 #digitalmarketing predictions for 2022.

#1

As the pandemic subsides, shoppers, diners, tourists and consumers of all kinds are going to go out. And when they go, they are going big. Marketers will need to know where their ideal customers go, how often they visit, competitors they’re shopping at — as much as they can know about the offline consumer journey. Reaching those audiences will be critical to business growth and will separate the 2022 winners from the laggards.

#2

We saw a massive shift to onlinein 2020 because no one had a choice, now in 2022 those that shifted have choices. The first is to wing it, and carry on thinking they know what they are doing, the second is to get trained or outsource what they are doing to make sure they are benefitting from the new normal. Without doing one or the other, businesses will eventually fail.

#3

The massive and sweeping emphasis on privacy is going to alter (and significantly inhibit) the way advertisers are able to target and track prospects. This might be the first time in the history of online advertising that we have actually gone backwards in terms of our ability to capture and utilize data. I believe this is going to place a heavy emphasis on the quality of the creative being used in online ads as well as the need to monitor and optimize the entire user journey (not just the conversion event). Advertisers are going to need to work to qualify prospects through intrinsic values (like user behavior and action) instead of relying as heavily on extrinsic values (like demographic information). The customer value journeyjust became that much more important!

#4

We will begin to see a crack in the facebook/google ad duopoly as amazon continues to steal share from google search ads and networks like spotify, tiktok, reddit, pinterest, become more proficient at serving ads. These smaller networks are gaining ground in the areas of audience targeting, self-serve ad platforms, and cost-per-acquisition (cpa and cpl) objectives rather than just cpm models. 2022 is a good year to dip your toes in the waters of some of these smaller ad platforms and start testing.

#5

2022 is an entirely new look at social media and marketing. After a long year of growth, hardship, and survival (for many), people are ready to experience authenticity on a new level. Here’s how to implement it: everything stems from intention.

It sounds fluffy, but it’s actually incredibly foundational.

What is your intention with that instagram post? Sales or service? What is the intention behind your youtube video? Vanity metrics or value? What is your intention for replying to comments? Engagement or connection?

For more information, visit www.iidm.world

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