HOW TO GET ON THE FIRST PAGE OF GOOGLE [INTERACTIVE GUIDE]

#seo #keywords #entities Context and relevance are becoming increasingly important in search engine results, and #entitiescan help improve these factors. Hi, i’m cally, from the international institute of digital marketing. Let’s unpack why #entity-based #seo is a new way of thinking about optimization Benefits of ##entity-based #seo #entity-based #seo is more relevant, refined, and granular than keyword #seo alone. Over time, improvements in automated natural language processing and new search methods like chatbots and digital assistants have made search queries longer and more complicated. Yet, most search queries still relate to an #entity. For example, “things to do in brussels” or “what to do in brussels today” relates to brussels, belgium. Even without the quantifier of belgium, search engines can tailor their results based on previous #entity knowledge and context. For marketers,#entity-based #seo offers more . Ensuring your brand is a concrete #entity could help you include a large number of #keywords that may not have been previously available. In e-commerce, #entity-based #seo can connect your products under a single #entity. How to shift your strategy to #entity-based #seo Understanding which #entities your business connects to and establishing your business as an #entity in itself will become increasingly important in coming years. How do you move on from previous, often keyword-focused strategies to an #entity-based strategy? List your business on relevant directories One way to leverage #entity-based #seo is to list your business on directories across the internet. Google my business, for example, is used as a data source for the google knowledge graph. Other listing services, such as yelp, can also help create strong, domain-rich backlinks for your brand and help you create a known #entity. Prioritize brand building Brand building is another essential tactic in #entity-based #seo. Any offline brand presence measures need to be brought online, and you should always be considering new ways to create a well-defined and unique id#entity for your brand. Managing your reputation is also increasingly important, as your reputation may factor into #entity creation. Be conscious of the #keywords you currently rank for and note—and correct for—any possible pr problems that could arise. Consider your use of interface management tools Interface management is becoming a factor in #entity-based #seo, as a silo approach to collaboration may negatively impact search engine visibility. This may happen despite keyword rankings, which could significantly affect some businesses. For more information, visit www.thedigitalmarketinginstitute.org #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

16 Aug 20213min

#contentmarketing #socialmedia ##marketing As you know, a lot of content exists about #contentmarketing. It’s not uncommon for people to wonder how to distill everything they see and hear into action. That’s why it’s recommended that you focus on one key takeaway from every presentation they see. Hi, i’m cally, from the international institute of digital #marketing. Here are 5 #content#marketing ideas that you can use today. 1. Don’t blindly accept best practices Let’s consider the following; three calls to action in different formats: ➢ One sentence ➢ Brief bullet list ➢ Full paragraph Most people will guess the single sentence or bullet list beats the full paragraph of text, knowing that simple is the best practice. But they would be wrong The paragraph call to action performs the best. Therefore it’s important to remember that we can’t take anything for granted – test everything. 2. Break through your own noise You can’t just fight to break through the general noise. You must remember to break through your own noise. Your brand might be a prolific content producer, but don’t treat all your content equally. Prioritize key events, topics, and moments, and double down on your efforts on the content that means the most to your brand. 3. Consider traffic potential When looking for opportunities to create content people want to read, marketers often turn to keyword volume. It indicates how many people search for the topic on google, which can indicate the level of interest in the subject. However, keyword volume doesn’t tell you enough. It doesn’t indicate how much traffic to expect. Instead, take the top result for a search query and put it into semrush or other keyword-related tools to see the kind of traffic it’s getting and the types of keywords driving the traffic. 4. Be relatable – always When it comes to audience attitude, do not ask: “can i have your attention?” Rather ask: “may i have your trust?” While your audience wants to make sure you understand their problems, they also want to like you. What’s a great way to be likable? Be relatable. Consider how to make your brand voicemore relatable to your audience. 5. Don’t treat all web metrics equally Many of us have been told that we need to pay close attention to engagement metrics, particularly time on site. However, it is important to always consider metrics in the proper context. For example, a long time on site doesn’t necessarily equate to a positive user experience. What if your content provides a quick answer and the user leaves the page quickly but satisfied? A short time on site would be a sign of success. Organic traffic is the metric that measures and matters the most. Google knows what it’s doing. If it’sranking you well and sending your page traffic, it means you’re on the right track. For more information, visit www.thedigital#marketinginstitute.org

15 Aug 20213min

Google has pushed back its plan to block third-party cookies on its Chrome internet browser from 2022 until 2023. Cookies are used by websites to track user's browsing activity to enable digital publishers to better target their adverts. Many of Google’s competitors, including Apple, Microsoft, and Mozilla, have already blocked them. Vinay Goel, privacy engineering director for Google’s Chrome browser, said: “While there’s considerable progress with this initiative, it’s become clear that more time is needed across the ecosystem to get this right.” He added: “We need to move at a responsible pace. This will allow sufficient time for public discussion on the right solutions, continued engagement with regulators, and for publishers and the advertising industry to migrate their services. Google plans to continue to work with the web community to create more private approaches to key areas, including admeasurement, delivering relevant ads and content, and fraud detection. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

13 Aug 20212min

Whatsup guys! I am Chad from the international institute of digital marketing When building your brand, it is important that you take care of your seasonal months during the year where you will be experiencing an increase in traffic whether it is on your website, your page, or emails. Here I will share with you 6 tips on how to master your seasonal digital marketing campaigns to help you become more efficient and a step ahead of your customers. 1. Check your seasonal rankings now Do you have a page (or pages) offering seasonal deals, gift ideas, and special offers? 2. Start creating seasonal assets (content and social) Your high season is going to be a busy time for you and your team, so while planning your upcoming campaigns, start creating (and even scheduling) your content assets beforehand. 3. Evaluate your past seasonal campaign performance If you were publicizing any seasonal content over the years, find all of it to: - Explore an opportunity for an update (“Can I reuse this asset this year?” as well as “How can I make it better?”) - Evaluate how effective it was in attracting traffic as well as turning those clicks into conversions 4. Look what your competitors did (or didn’t) Competitive analysis is important because it motivates a business owner to do more and do it better. Therefore, I always include competitive analysis in any of my marketing plans. 5. Create your editorial calendar Every year people seem to start preparing for big holidays earlier. It is not unusual to spot a Holiday-centric social media ad in October. This can actually cause both excitement and irritation. So the important question remains: When should I start publishing seasonal content? For more tips please subscribe to our channel Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

13 Aug 20212min

"Hi there my name is Celine from the International Institute of Digital Marketing" Since the surging rise of e-commerce, more and more people are being ignited to have a second part-time job or start online business ideas. Maybe you are one of them; then congratulations you found the right place. I would like to introduce WordPress to be your first website because, firstly, WordPress’ market share is 40% in the world. Secondly, WordPress starts as a blog, and also it’s currently the world's most popular content management, thirdly it's open-source software which means everyone is allowed to edit or create layout or software on their own. You can have a lot of room to be creative on your website. Here are some steps to help you start your online business. Step one: Buy a host and URL, then install the WordPress on the host site Step two: Find your favorite appearance and install Step three: Spend some time getting to know the website console Step four: Add content and page menus. Step five: Install the plugin to add new features Step six: Test, Test, and Test I could imagine after you finish the website how excited you are, and you can’t wait to share with your family or friends; however, when you complete a website, please test each function to ensure they work correctly, especially the contact form, comment section, shopping function and also test the website speed. The process of making a website is an exciting and creative exploration. It will make you more aware of your site structure and requirements, which will also help you be more logical in your future marketing. "For more detail information visit our website www.thedigitalmarketinginstitute.org"" Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

13 Aug 20212min

THE DESIGN SPRINT Hello, my name is beyza from the International Institute of Digital Marketing. Welcome to my podcast about the design sprint. Digital marketing is a very long process from design to sale. To reach a high level of sales you need a well-designed and planned idea. In this podcast, we will focus on making a good design and testing it on your customers in a very short period of time. The design sprint is a 5-day process to take crucial and critical business decisions through design, prototyping, and testing ideas with customers. By Design Sprint you can see how customers react before you invest all the time and expenditure of creating your new product, service, marketing campaign, etc. With a design sprint, you can get fast feedback, measurable and satisfying results in a very short time like five days. The method also provides to go out of the traditional office work and replaces it with a smarter and more effective way of solving problems that bring out the best contributions of everyone on the team and helps you spend your time on work that matters. Now let’s investigate how to design sprint works day by day Monday On the first day of the design sprint, start at the end and set a long-term goal. Try to understand who the users are, what are their needs, what is the context… Discuss the problem with your team and pick a target problem to solve in five days. Tuesday On the second day of the sprint, after agreeing on a strong problem, focus on solutions. Every member of the team thinks about their solution to the main problem and writes it on paper. That way, there will be lots of solution ideas. Wednesday By the third day, evaluate all the solutions and decide which solution is the strongest and suits best to your problem. At the end of the day, your team should be able to make a step-by-step storyboard for your final prototype. Thursday On Thursday, you build a realistic prototype. It might look overwhelming and impossible, but it does not have to be a working service or product. You do it to measure and predict the reactions of the customers when they will meet with the real product. Friday On the last day of the process test the prototype on real customers and take notes of their reactions, learn what does not work and the positive or negative features of the product. Thank you for listening to this podcast For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigit

13 Aug 20212min

The Importance of Digital Marketing Too much digital marketing is seen as online marketing it's seen as a simple task of companies just uploading images, advertisements, etc. When in reality it is so much more. Digital marketing is all about connecting with the consumer. Companies and mainly small businesses have started taking a more active approach to their digital marketing strategy. As they make sure that their brand stays relevant and out there. The Digital Economy is the impact of patterns found in production and consumption. Digital marketing methods have proven to be the most cost-effective way to reach potential consumers. Tactics such as Mobile Marketing, Affiliate Marketing, Cost Per Click (CPC), Viral Marketing, etc. Local SEO is a valuable digital marketing tactic. Many potential consumers are looking at local companies or businesses amidst this Pandemic. These searches often lead to purchases. In a Nutshell Importance of digital marketing plays a vital role in how we as consumers and producers move forward in this digital playground that is encompassing our daily lives. For more information visit our website. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

13 Aug 20211min

#marketing #tools #daas Data as a service #tools give businesses the ability to segment unique data sets generated from big data. The ability to collect, analyze, and store all of this user-specific data is a huge advantage to marketers, allowing for more cohesive and clear market research. Hi, i’m cally, from the international institute of digital #marketing. Here are a few ways you can use this data to improve your #marketing tactics: Benchmarking reports #daas makes comparing your performanceagainst competitors easy. With simple, global access to organizational data, marketers can create benchmarking reportsto gather data on financials, turnover, and leadership efforts and back everything up with percentile breakdowns. Workday is one data service provider offering exceptional benchmarking #tools. Business intelligence sharing Data as a service #tools make data standardization easy by bringing together data sources and analytics with unique data visualizations. Companies can then offer this data to internal users to help facilitate business intelligence processes. Access to data marketplaces #daas #tools can give businesses access to data marketplaces where users can buy and sell different data sets from multiple sources. This data can then be repurposed and monetized for future business growth. Consumer research Many data as a service platforms offer consumer insights and research options. These insights can alleviate internal research for #marketing teams and give more refined solutions to improving consumer relationships. For more information, visit www.thedigital#marketinginstitute.org #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

12 Aug 20212min