5 STEPS TO CREATE YOUR FIRST FACEBOOK AD

#facebook #ads #digitalmarketing

New marketers or experienced marketers just dipping their toes into the #facebook world can find huge success on #facebook.

Every ad you create on #facebook will be a learning opportunity about what works best for your audience on #facebook and what you can do better next time.

Hi, i’m cally, from the international institute of digital marketing. Here are the 5 steps to creating your first #facebook ad.

#1: figure out your offer and cta

Figuring out your offer depends on the goal of your #facebook ad. Do you want it to drive more traffic to your website? Would it be ideal if you grow your email list? Is the main goal to get more sales?

For example, if you want to drive more traffic to your website, you’ll want to offer a lead magnet, discount code, or buy one, get one offer that motivates the person to see your ad to check out the details on your site.

#2: write your copy and make your visuals

Your ad creative and is a crucial part of your ad. If your copy, visuals, or both are off—you’re not going to get the results you were looking for.

Before you start writing your copy and making your images or recording your video, figure out where you want this ad to be seen.

● Do you want it to be an ad in #facebook and instagram feeds?

● Is it going to be an instagram story?

Knowing how your ad is going to look is going to tell you whatcopy you need and how your visual should look.

#3: create a campaign

The first part of creating an ad in #ads manager is to create a campaign. In this part of your ad creation you’re going to be:

● Choosing your objective

● Deciding to run a/b tests

● Turning on or off campaign budget optimization (cbo)

#4: create an ad set

Now you’re ready to make this ad set, the ad(s), and then hit publish!

Here’s what you’ll be doing when you create your ad set:

● Choosing your conversion event

● Choosing to turn on/off dynamic creation

● Choosing budget and schedule

Choosing your audience

● Choosing your placements

● Optimizing and delivery

#5: create an ad

Now that we’ve done all the background work, it’s time to make the part of the ad that our audience is going to see. Grab your copy and your visuals—it’s time to plug and play.

Here’s how you’re going to create your ad:

● Choose identity

● Choose ad setup

● Create ad creative

● Set up tracking

● Publish

For more information, visit www.iidm.world

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