4 TYPES OF HIGHLY EFFECTIVE BLOG POSTS

1. Licensed #Digital #Marketing Master ™ What’s it all about? How do you reach customers? How can traditional and #digitalmedia work together to create a water-tight #campaign that speaks its truth across any and every channel? This module takes you through all the basics, helps you explore the buyer journey, and stays rooted in practice. The goal is always to keep things clear and actionable. 2. Licensed #Digital #Marketing Specialist ™ You’ve worked on the strategies for #marketing, but your work is calling for more in-depth, more advanced methods. The Licensed #Digital #Marketing Specialist Course teaches you all of the high-level specialized information you need to know, from advanced #marketing methods, adapting to a changing #marketplace, learning unique #webcultures, #reductivemarketing methods to avoid, and more. 3. Licensed #Digital #Marketing Expert ™ When you've got extensive experience with #digital #marketing down, but are ready to enhance your knowledge of advanced concepts through extensive #training and #education, look towards the Licensed #Digital #Marketing Expert course. In this course, you'll learn more advanced concepts and strategies of #digitalmarketing, such as content #marketing, #marketpositioning, #reputationcontrol, and more. 4. Licensed #Digital #Marketing Professional ™ When you need to know the ins and outs of some of the biggest #digital platforms out there, this is the course for you. The Licensed #DigitalMarketing Professional course teaches you the format, culture, functions, and more websites and platforms like Google, Facebook, LinkedIn, and more. 5. Licensed #SearchEngineMarketing Professional ™ You hear the terms endlessly. #SEO and #SEM. You see it required on job applications, and you see articles about it, so what's the deal? What is #searchenginemarketing? In reality, it's all around you. Have you ever used #Google? #Bing? #Yahoo? Then you must wonder how the search engines seemingly pull this website out of nowhere. In reality, there's much more to it than you may think. That is #searchenginemarketing. This course covers everything you need to know, from the basics to the nitty-gritty details. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern #marketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.

31 Mai 20212min

Are you an #Entrepreneur who wants to extend his/her #business by starting new ventures, improving #business intelligence, or are you looking for communicating with a large number of customers in less time? Or are you a Start-Up owner who wants to be ahead of the game? Then #Digital #Marketing will help you grow your #Digital #Entrepreneurship. With our Mentoring Program, we will work together on YOUR business and teach you the essential skills to be successful in the online world. As an #Entrepreneur or #Business Owner, you will be able to take the cutting-edge Mentoring program we provide to boost your existing #Marketing and Sales #Strategy. Gain more experience with knowledgeable Professionals to provide opportunities to learn and develop skills that can help you move forward in your #Entrepreneurship. Promote your progress in #Digital #Marketing with certainty and confidence and pull through the roadblocks holding you back with Personalized Guidance from years of experience. This extensive, in-depth Mentoring Program takes you through all the basics, helps you explore the buyer journey, and stays grounded in practice, keeping your #business goals clear and attainable through perseverance and intelligent design. Comprehensive 3 months of Mentoring Program for your #Business: • Introduction to #Digital #Marketing • #Content #Marketing • Social Media #Marketing • Search Engine Optimization (#SEO) • Paid Search (#PPC) Using Google #Ads • Display and Video A#dvertising • Email #Marketing • Website Optimization • Analytics Using Google #Analytics • #Digital #Marketing #Strategy WHO SHOULD ATTEND? • #Entrepreneurs who want to be more entrepreneurial • Small #business owners who may or may not want to stay small • Traditional #marketers and #marketing executives who want to play a bigger, sharper game • #Entrepreneurs who are looking for guidance from #Digital #Marketing #Experts • #Business owners who would like 1:1 Mentoring focused on their own #Business • #Entrepreneurs transitioning from traditional #Marketing to #Digital #Marketing • Whoever needs to create and apply a #digital #marketing #strategy for their organization • #Business owners who feel overwhelmed or stuck in building a successful #strategy for their #Business • Start-Up owners who want to be ahead of the game • Anyone in #business who wants to show the world what they can do #CERTIFICATIONS Upon completion of the course, attendees will become certified as a #Digital #Marketing Master For #Entrepreneurs™, recognized worldwide. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses -------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #market

31 Mai 20212min

If you want to help spread the word of #marketing easily and efficiently in the #digital world, look no further than the International Institute of #Digital #Marketing ™ registered training partner program. This allows you to host courses from the INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™, giving you the freedom to facilitate your course your way. This program was created so the values and knowledge of the INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ can be taught by a wide range of professionals, and spread to as many people as possible. The program #certifies training providers with a way to teach the courses offered by the INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™. We take great care in their courses, utilizing many years of experience in the field of #digital #marketing to create curriculums that resonate with learners, offering quality lessons and education on #marketing in the new, #digital age. Not only will you be representing the INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™, but we’ll also be representing you, as well. Registered training provider #certificates are renewed every year and focus on the quality of your training above all else. This means that even as a small training provider, you can host the international INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ courses for your students. So how are Registered Training Partners evaluated? We utilize a rigorous evaluation process for allowing training providers the ability to host the courses offered. The evaluation focuses on quality, reading into the submitted course #content, and lesson plans. We ensure that we are proud to be represented by the training provider, and yearly re-evaluate our partnership to ensure that our quality standards are being upheld. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

31 Mai 20212min

While content marketing tactics and times change, one thing remains constant – people and their behavior. That’s why psychology triggers are invaluable. They get into the essence of unchanging human behavior. By anchoring your B2B strategy on human psychology, you will attract and convert more members of your audience. Here 5 B2B lead-generation psychology principles to follow. Principle 1: Reciprocity One good turn deserves another. You’ve heard this adage. It stems from a deeply entrenched human inclination to respond to a positive action with another positive action. When someone does something nice for you, you feel obliged to return the favor. • Produce free stellar content: Generously give prospective customers free ungated content with no strings attached. Make sure the content is valuable and entertaining. Principle 2: Scarcity Fear of missing out or FOMO is one of the oldest marketing psychology principles. Nobody wants to miss out. It’s a bitter sinking feeling people avoid at all costs. • Run limited-time offers: Open-ended campaigns don’t compel prospects to act. But when people know the offer isn’t forever, they are more likely to act immediately. • Display a countdown timer: It’s one thing to be told the time an offer ends, but it’s another to see the clock ticking. It can create a physical reaction. Prospects act instinctively to grab the offer. Principle 3: Authority Another psychological trigger you can leverage is authority. Authority is the tendency for people to respect and follow the recommendations of experts or people more knowledgeable than them. • Certifications: On your landing page, display any certifications your brand has earned. • Influencer endorsements: If you’ve worked with industry leaders, ask them to endorse your brand. Showcase their seal of approval on your site or other marketing materials. • Experience: Got vast experience in your field? Don’t let it go to waste. Infuse your veteran credentials into your content. Experience and longevity prove your authority in your space. Prospects are likely to take your word more seriously. Principle 4: Novelty People want to dump the old and drape the new. Everybody loves to keep up with the latest trends in town. • Improve your products: Don’t let product design stagnate. Improve your products. Once you do, make noise about it in your landing pages and email campaigns. • Invent trailblazer lead magnets: If you promote the same lead-gen resources your competitors use, prospects ignore you. To stand out, chart a new trail. Walk where nobody in your space has ever walked. Then package your solution as a lead magnet. Principle 5: Liking • The concept of liking in marketing revolves around people swayed by people they like or who have traits they admire. Here’s how to massage the liking principle into your lead generation campaigns. • Tap into influencer marketing: Partner with influencers who are admired or loved by your target audience. You don’t need to focus on pricey celebs who have millions of followers. • Build a likable brand: Strive to cultivate likability. From your website colors to social media posts, from blog articles to emails, from the handling of negative reviews, appear friendly. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

31 Mai 20215min

#agilesales #businessagility #Agile #Sales takes project management strategies from the IT world -- such as #sprints, #daily stand-ups, and constant iteration -- and applies them to selling. This methodology helps sales teams be more FLEXIBLE, DATA-DRIVEN, AND EFFECTIVE. Through the International Institute of #Digital #Marketing’s #Certified #Agile #Sales course, you’ll learn about how #Agility can benefit the ART OF #SALES, how to implement the #Agile mindset into an organization that provides products and services, and how to weather a rapidly evolving #market. Without a proper introduction and the right foundation, learning any new skill is difficult and harder to achieve. The Introduction to #Agile Sales lesson will lay down the stepping stones for you to bring #Agile into your organization, and teach you why we’re here, how we adapt, and more. What MAKES UP #AGILE #SALES? What is the mindset needed for proper implementation of #Agile into teams focused on providing products or services? The What Makes Up #Agile #Sales lesson teaches you the essential components of #Agile #Sales, FROM CHANGING MINDSET, TO THE IMPORTANCE OF ADAPTATION, INTERNAL OPTIMIZATION, and more. Arguably the most important aspect of #Agile #Sales is the IMPLEMENTATION-- effectively and efficiently implementing #Agile into your team, done properly, can LAY THE GROUNDWORK for your team to be #Agile. The Implementation lesson covers how to implement #Agile, the tools you can use to transition from your previous methodology into #Agile, the importance of working together during the transition, and the risks & considerations. There’s more than one way to approach #Agile, and this holds true in #sales. The Understanding Approaches lesson covers the different approaches to #AGILE, #SCRUM, COVERING SCALING #AGILE for large #sales teams, and the artifacts and practices that are needed for proper implementation. This course covers everything you need to know to successfully implement #Agile into your #SALES TEAM. #AGILE #SALES is part of the natural evolution for #Sales teams. It allows you to balance data, people-work balance, and a stable workflow to achieve stability, and flexibility for the ever-evolving #market Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

31 Mai 20213min

Have you ever heard a sales leader or business exec disparage #contentmarketing as “arts and crafts” or wonder about its business value? You aren’t the first. The myth that content marketing is some nebulous, feel-good, unmeasured thing gets told all too often. But why? The business purpose of #content marketing is literally written into its DEFINITION: HOW TO ALIGN CONTENT MARKETING AND BUSINESS GOALS Instead of setting something like brand awareness as THE goal, think of it as one step toward a #business goal. And what’s the business goal of #contentmarketing? To drive profitable action. What counts as a profitable action? Let’s explore. To be useful (and measurable), content marketing goals must be specific – and match a meaningful #business goal your company is working toward. Businesses care about three things: Sales Savings customer LOYALTY, retention, and cross-sales Choose goals that support one of those three things and you should have no problem communicating how #contentmarketing contributed to the business goals. Here are several business-related possibilities to consider when setting your content marketing goals. SUBSCRIBERS When it makes sense: Focus on lead-related goals if your business sees #content marketing as a tool for the SALES TEAM – to help find or qualify new prospects or to help nurture leads through the funnel. PROFITABLE ACTIONS TO TRACK: Measure content’s impact with form and LANDING PAGE conversion rates, downloads, and percentage of marketing- and sales-qualified leads. CUSTOMER SUPPORT AND LOYALTY Though many think of content marketing as a top-of-the-funnel play, content can work to reinforce the customer’s decision after the sale. HOW-TO AND ACTIVATION CONTENT can help make sure the customer gets value from the purchase – and is likely to buy again. When it makes sense: Focus on CUSTOMER SUPPORT CONTENT when reducing support costs is a priority (i.e., high volumes of support calls), when the business struggles to secure repeat business, or when upselling product options and add-ons is a priority. Profitable actions to track: Measure the impact by the percentage of existing customers who consume content, reduction in the number of support calls, number of repeat customers, revenue from upselling, customer-retention rate, change-in-churn rate. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

31 Mai 20215min

#Agilemarketing is a tactical #marketing approach in which #marketing teams collectively identify high-value projects on which to focus their collective #efforts. The old methods just don’t cut it anymore. It’s time to step up and change with the world-- #agilemarketing is your gateway. Through the #InternationalInstituteofDigitalMarketing’s #certified #agilemarketer #course, you’ll dig deep into the history of #marketing, and how it’s #evolving with the world, into #agilemarketing, methods of bringing #agile to your #marketingteam, which will fit right for you, and how to maintain a steady hand to ensure the longevity of the #implemented systems. In an introduction to #agilemarketing, you will learn the basics of #agilemarketing. You will learn the differences between #agilemarketing and #traditionalmarketing, how it applies to the #digital world, how #agile can benefit #marketing specifically, and more. Discover the possibilities of #agilemarketing and the power of applying #agile outside of it. The lesson will cover the new age of #marketing and #agile in the #marketing context. In approaching #agilemarketing, you will learn of various types of #agilemarketing, from #Kanban, #scrum, to #SAFe and more. You will learn the differences between these, which works best for you, as well as how to #implement them successfully within your team. The lesson will cover the #traditionalagilemarketing approach, #Kanban, scaling your #marketing, and the #agilemarketing hybrid model using a combination of #frameworks. In tools & how to utilize them, you will learn about the various #tools at your disposal and how they can help, how you can use them, and how they can help you maintain #agility within your team. You will learn the importance of #sustainablepractices, how the #tools apply differently depending on your approach, and more. The #lesson covers different #tools, #implementingtools in a natural way, how #tools interact with different approaches, and longevity. In #marketingintegration with its teams, you will learn how to work closely with and #integrate aspects of, it teams, and how to sustainably cultivate a relationship with them. You will learn the importance of understanding its teams and the role they play in #agilemarketingteams, and how to create an #organicflow of information and delivery between teams. The #lesson covers #understandingintegration, how to #integrate, hurdles & #challenges, and #maintainingcommunication. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

31 Mai 20213min

What is content repurposing? By repurposing content, you refresh, transform, or recycle existing #content. It works with a lot of formats: ads, blogs, data visualizations, infographics, videos, webinars, etc. Successful repurposing requires some imagination and practice, but it usually isn’t as labor- Intensive as the original creation. What are the repurposing criteria? Repurposing is not something you can wing, at least if you want to do it successfully. Here’s what you should decide: ● Determine your goals ● Detail your channels ● Identify content repurposing criteria Once you have your criteria, you can plan how to #repurpose content and reach new audiences. What are some #content repurposing options? I’ll walk you through some of the top ways to transform posts and videos, along with some content repurposing examples for inspiration. 1. Blog posts Blog posts often present good repurposing opportunities. It works well for high-performing posts with outdated content or old SEO targets. You can repurpose them with minimal updates of data, news, and best practices. 2. E-books and white papers Speaking of combining blog posts, e-books, and white papers are great for repurposed #content and lead generation By hosting all the content on the topic in a single format, your audience doesn’t need to look elsewhere. It’s a helpful tool to generate leads. But if you gate the content, make sure to offer additional value, not just a repackaging of free #content. You also may even want to sell it to expose it to a wider audience searching for books on the topic. 3. Infographics You don’t have to limit your repurposing to text-based transformations. Since my company is about data visualization, we often turn text-based #content into infographics. It appeals to a visually-oriented audience. The key to repurposing content into an infographic is knowing what to keep and what not to. Headers become sections of the infographics. Text gets condensed into bullet points or icons. 4. Newsletters Yes, you can send a roundup of your latest blog posts, but that probably isn’t enough to keep your email recipients engaged with your brand. Instead, #repurpose existing #content to send them a more tailored email. 5. Presentations Boring slide decks are commonplace. But you can jazz up a presentation by repurposing #content. Already have charts and graphs for a blog or social media on the topic? Use them in your presentation to recap or illustrate important stats. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

31 Mai 20214min