COMMUNITY MANAGER VS. SOCIAL MEDIA MANAGER : WHICH HIRE IS RIGHT FOR YOUR BUSINESS?

If you are someone who is looking to learn #contentmarketingand become a killer #marketer in no time, look no further. Hi, i’m cally, from the international institute of digital marketing. Here are 5 important #blogs on #contentmarketing. 1) myhq digest Myhq has a segment called the myhq digest for freelancers, entrepreneurs and #bloggers alike. On their #blog, you can find content pertaining to startups, dream workspaces, about starting a businessfrom scratch, setting up virtual offices, tax filing for both entrepreneurs and freelancers, workstyle hacks, artificial intelligence and so much more! 2) #contentmarketing institute (cmi) #contentmarketing institute is the reigning king in the world of #contentmarketing. It is a premier global #contentmarketing education and training organization which teaches enterprises and brands the art of attracting and retaining customers through compelling and multichannel storytelling. They cover all bases from helping you put together an effective #contentmarketing strategy, how-to-get-started guides, competitive analysis, #contentmarketing samplesand more. 3) hubspot Hubspot offers a full stack of software for marketing, sales, and customer service, with a completely FREE CRM at its core. Where their #blog is concerned, it is a top #contentmarketing #blog featuring posts outlining the results of hubspot’s research and experiments alongside featuring everything about the world of marketing, sales, service and news trends. 4) izea influencer & #contentmarketing #blogs The #blog boasts of having ‘shareworthy’ content and ranks among one of the top marketing #blogs around. It doesn’t shed light on #contentmarketing but covers related topics like influencer marketing and SOCIAL MEDIA marketingwhich are under the same big bucket of #contentmarketing. It offers myriad listicles on top social media tools, brand marketing, email marketing, landing pages, niche marketing, search engine optimisation (seo) and a lot more. 5) buffer #blog A unique and one-of-its-kind social media listening and scheduling program, buffer also happens to offer an excellent #contentmarketing #blog! It is said to be the poster child of #blogs on #contentmarketing and its #blog gets shared thousands of times! For more information, visit www.thedigitalmarketinginstitute.org #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

25 Aug 20213min

Hi, I am Casey Jefferies. I am a Digital Marketing Analyst @ the International Institute of Digital Marketing. In this Audio post, I will cover “Why Social Media is Important for your Business! Let me tell you why. With all the different technology that is available today. With the majority of the world having access to the internet. More and more people are spending so much time online, and still growing. There are estimated to be 3.8 billion social media users around the world. With this being the case and so many users online with almost instant access to your brand or business. It is vital to use social media platforms to your advantage when growing & marketing your business and communicating with your customers. Five reasons why social media marketing is important in business: It’s Cost-Effective - Social media is free and anyone can use it. Engaging Customers - Your target audience is already spending time on these platforms. All you need to do is narrow them down, connect and engage with them. Social Media Improves Brand Loyalty - If your business has a good and consistent social media presence, this will lead to more engagement, which leads to more sales. With time you will build and improve customer relations and build brand loyalty It Increases Traffic - Building your social media presence leads to more engagement, leading to brand loyalty, which means they will go to your website to buy your products or services. So coming back to having a good online presence, will lead to more eyes and ears seeing and hearing about your brand or business, which will spark interest leading to more traffic and sales to your website. And lastly Enhancing SEO Rankings - As if keywords and a well-updated blog aren’t already a plus for your SEO. If you are consistent with your social media and your engagement is good, the algorithm that ranks your brand, business, and website also notices that your business or brand is meaningful, creditable, and valuable to online users. Thank you for your time. For more info please visit our website:www.thedigitalmarketinginstitute.org #Socialmedia #Digital #Marketing Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #Iiidm #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager

25 Aug 20212min

Hi, my name is Aphiwe from the international digital marketing institute today I'll be talking about a few ways how digital marketing can assist musicians or recording artists to achieve more revenue. Digital marketing is a powerful tool for any business. Individual and even recording artists may use digital marketing to increase their brand awareness, generate revenue, and boost social media presence which will enable them to reach their targeted audiences. Firstly, digital marketing my assist recording artists in increasing traffic to the website DSPs and social media pages the main aim of any recording artist is to pique their potential or the answers interests and they're off to convert their interest into a purchase or repeat listen on their DSPs it might be wondering What a DSP is it is a digital streaming platform such as apple music Spotify YouTube Music and even more local platforms like Deezer furthermore keywords keywords keywords this is one of the most essential tools one may utilize to increase traffic to the website and other platforms keyword allows Google to director supporters who may be searching free music to the most relevant content that is aligned to their search thus it is imperative that the kind of contingent posting is a higher quality relate relatable to your target audience in fact in keywords which will allow your supporters to easily find you your music and social media channels. Secondly, it is crucial that as an artist you have a smart personalized digital marketing strategy to increase your personalized branding his supporters will have a better customer journey through this by discovering you and your art and this will bring about loyalty here are a few ways you will be able to personalize your brand through digital marketing one through email marketing tool video messaging and three creation of a customer experience that is seamless. Please note that one should abide by the protection of the personal Information Act which is the poppy act that was amended on the 1st of July. lastly, digital marketing may assist musicians by increasing engagement with their supporters keeping customers engaged and interested in your brand music and the message would like to share with them is imperative for example 75% of talktalk's is discovering new artists on the platform before up and coming artists that would be the best attempt to promoting music, engaging and even adding a challenge along with it including knowledge in digital marketing can vastly improve ones web traffic increasing support generate revenue and even brand awareness there are various online and short courses that will teach you the skill of marketing. For more information please visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #iidm #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #instagram

25 Aug 20212min

Hi there, I am Annmarie Morgan from the international institute of digital marketing. Let's talk about adopting digital changes. Digital changes are all around us and have become very necessary nowadays. We have seen how fast technology has evolved, especially since the covid -19 pandemic. Some of the changes we have seen have impacted our daily work activities and personal activities and how we communicate. We can agree that this advancement in technology is far more widespread than five to ten years ago. For this reason, it is crucial to consider the relevance of equipping oneself with the right digital skills to stay in the know and to experience the numerous advantages it brings. Here are three tips on how to adapt to digital change in your organization. 1- Avoid resistance to change- this has become a problem for most organizations because most people readily resist change rather than accept it. One reason is that sometimes people are not up to date with the current changes and are fearful of the future or feeling threatened about what it brings. 2- Have a clear sense of direction and communicate often and clearly- Most people who resist change are not clear on the purpose of the change, and their first method of defense is to protect themselves if they feel it will negatively affect them. 3- Encourage learning and development. Continue to learn and adapt to new digital changes so your business can continue to grow while remaining current and relevant. Allow us at IIDM to teach you the relevant digital skills needed to tackle any digital problems. Visit our website at: www.thedigitalmarketinginstitute.org. Thank you. #Digital #Marketing #Adopting Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

25 Aug 20212min

Hello everyone and welcome! My name is Anna from the International Institute of Digital marketing. Today I would like to talk about Digital marketing in the tourism industry. Digital marketing helps tourism companies protect their business and convert risks into opportunities. Google has firmly established itself as an Internet authority on all things. Google features can make sure that companies are updating their content effectively. Analyzing the available consumer data by using Google Analytics for example allows travel companies to compensate appropriately for tourist needs. By using data, we can make more accurate decisions that help us in our actions to attract users and improve their experience. Content is always going to be a huge part of your digital marketing strategy but thinks beyond your website. Interact with consumers with visuals that show them why you are the best choice by showing them the unique experiences of your region, the culture, the fauna, the flora, the food, and more. Social networks also play an important role in tourism since they are used before, during, and after the trip. Everyone has their own platform preferences, so consider this segment of your target audience so you can decide where to focus your social media efforts. For more information visit our website: www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

25 Aug 20211min

Hi! My name is Thakazelo Douw from the International Institute of Digital Marketing. If you have ever shopped online or seen online advertisements, you have encountered recommendation systems. With the continued popularity of Netflix, Amazon, and Spotify, amongst others, recommendation systems can be found almost everywhere online. Examples of recommendation systems are books or clothing on Amazon or movies/shows on Netflix. In this podcast, I will be speaking about the age of marketing personalization. In essence, personalized marketing means using data analytics to tailor the way you sell your products in order to fit the individual needs of your target audience. According to Epsilon research, 80% of consumers are more likely to do business with a company if it offers a personalized experience. Wow! A huge number right? Customers are drawn to brands that meet their expectations and give them what they want. Netflix’s recipe to customize user experience includes using personalization on a large scale for its homepage. Based on the profiles of each user, they customize the homepage to determine how many rows go on the homepage and which shows/movies go into the rows based on the user’s streaming history and preferences. Now let’s move on to Spotify’s use of personalization for a competitive advantage. Spotify has demonstrated a thorough understanding of personalization, with music recommendations and playlists suited to each user. They have recently made use of music stories that recap users’ listening history in a fun and effective way. Examples are the annual #SpotifyWrapped campaign as well as the #OnlyYou campaign. Their aim is to target users in a direct and unique way. They also curate "Daily Mixes" that change every day depending on the type of music the user frequently listens to. E-commerce giant Amazon’s personalization strategy consists of taking into consideration factors such as purchasing history and personal browsing to generate recommendations for each individual customer to help them in finding a product to buy. They ensure that not only does the product suit the customer, but also matches their personality. In conclusion, personalized marketing creates a customer experience rivals can’t easily replicate. This creates a positive experience for its customers which will then lead to customers becoming repeat buyers. Marketers need to tailor their marketing to meet the individual needs and expectations of their customers; this will allow companies to remain relevant in the evolving digital age. For more information, visit our website: www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips

25 Aug 20212min

In the past decade alone, #video marketing has entered every platform and channel, especially a marketer’s social marketing strategy The biggest reason for #video marketing influence is that there are screens everywhere, be it in your pocket with a smartphone, on your car dashboard or even on your bed with tvs, laptops or tablets. Even your watch has now become “smart” and with a digital screen. Hi, i’m cally from the international institute of digital marketing. Here are 7 steps to create a powerful #videomarketingstrategy which will help you as an entrepreneur: 1) understand the purpose No #videomarketingstrategy would be a success if you are shooting in the dark and don’t know what exactly is the purpose behind making that #video. One of the primary goals of your #videomarketingstrategy should be to keep your audience in mind and to educate, entertain, and inspirethem. 2) know your target audience #video marketing just like any other marketing platform requires you to know your audience and its success starts with knowing how to find that target audience. As a startup with a limited budget, you can’t afford to waste any time or money and make a #video which will not make any impact as you didn’t focus on your target audience. 3) understand what makes them share, like, and buy For your product and #videomarketingstrategy to be successful, you need to fully understand what will make your target audience not only watch your #video and buy your product but also share that #video with others and encourage them to buy your product as well. 4) topics and formats Understand what is trending and what is in demand with regards to your target audience and to know what topic and format to include in your #video. Further, search for what kind of format works best for your audience – is it #videos that are instructional in nature or a #video whichmotivates the audience. 5) know where and how to promote your #videos When it comes to startup and marketing strategy, recording a #video and publishing it on youtube or instagram isn’t enough as you have to strategically promote it and know where it would work best. 6) know the most critical component of #video marketing Many #video marketing strategiesfail as they fall into the trap of creating multiple one-off #videos. This only drives up costs and diminishes the #videos’ overall value. It is thus important to create #videosthat are simply a piece of the larger whole and not one-off. 7) creating a strong call-to-action When creating a #video, it is also important to add a strong call-to-action to it so as to direct your viewers to the next #video or landing page. Never undermine cta as it works as a reminder of the next step and compels viewers to further engagement. For more information, visit www.thedigitalmarketinginstitute.org #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

24 Aug 20213min

Digital Marketing Scams Hi, my name is Sydney Danson from the International Institute of Digital Marketing. I will be highlighting what kind of scams occur within the digital marketing world. Both businesses and individuals are on the constant lookout for tools and services that cater to increasing their following. In an attempt to grow quickly Brands and people will usually resort to the following three tactics. Buying Followers The first is buying followers, likes, and comments. Buying followers is never the answer and yet people still opt to do it. This stems from the belief that with only a few followers, others will not follow back and they won’t be able to monetize their profiles. Stolen Content The second is /buying or using stolen content. Creating your own content is time-consuming and or expensive. fresh ideas have to be generated- which can be hard to come by. If you aren’t naturally creative your best bet is to hire a content creator, however, if you lack the budget to shoot your content Some sites like Unsplash, Pexels, and Pikwizard offer verified royalty-free images. Search Engine Optimization Scams Lastly, you want to avoid search engine optimization scams Most people do not understand what search engine optimization entails and are quick to give their money to companies that claim to be able to perform wonders for their online presence. But how can you tell if you’re being taken for a ride? If an SEO company claims they can guarantee a Google Page 1 Ranking for your brand they are lying. Google’s stance on the matter is that “Google never guarantees top placement in search results or AdWords. Be wary of any company making these types of claims. Scammers will try to make you sign a contract, with a fine print stating that they own your domains, social media profiles, just for handling your social media. Conclusion It’s never a bad idea to build your digital skills because they enable self-sufficiency and save you money. There are experts with an ethical code and not everybody is out to get you, but it pays off, in the long run, to build on these skills. The International Institute of Digital Marketing has a wide range of courses, from Marketing Strategies to Branding and more. For more information, visit https://thedigitalmarketinginstitute.org/ #Digital #Marketing #Scam Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digit

24 Aug 20211min