Talking Tactics25 Jun 2024

Ep. 28: Tripling Leads and Doubling Engagement With First-Party Data

If you’re looking at your paid media campaign performance and have a feeling something’s not quite right… trust your gut. That’s Jeff Holeman’s advice, and the same instinct he followed for UF’s Warrington College of Business paid media efforts. After asking questions and working closely with his vendor and platform partners, he uncovered using first-party data and in-platform lead forms on LinkedIn could make a big difference. And it did: After using first-party data to target his audiences and implementing in-platform forms, Jeff saw 196% increase in leads, double the clicks/engagement, and a drastic 60% reduction in cost. The best part? You can do this too!

Guest Name: Jeff Holeman, UF Warrington College of Business

Guest Social: https://www.linkedin.com/in/jeffsholeman/

Guest Bio: Jeff Holeman leads marketing at the University of Florida’s Warrington College of Business, where his focus is strengthening the brand among the college’s 7,000 students and 90,000 alumni, while also building an enrollment pipeline for the college’s portfolio of graduate and undergraduate programs. Jeff has previously led marketing, communications or enrollment at the University of California, Berkeley, Arizona State University, Keene State College, and the University of Rochester, as well as several healthcare systems serving Arizona, Colorado, California, Nevada, Wyoming, and Nebraska. Jeff has more than 25 years of experience in marketing and branding and is focused on the impact that artificial intelligence or the simplest of best practices can have in driving marketing results.

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Connect With Our Host:
Safaniya Stevenson
https://www.linkedin.com/in/safaniyastevenson/

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Episoder(78)

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