The Line - PRWeek's sports podcast - Episode 2: NFL, Premier League, rugby - sport's global question

The Line - PRWeek's sports podcast - Episode 2: NFL, Premier League, rugby - sport's global question

Hosted by PRWeek editor-in-chief Danny Rogers and author and journalist Richard Gillis, The Line asks "do tribes scale?" as the NFL returns to London this weekend.With special guests:Steve Martin, CEO of M&C Saatchi Sport and EntertainmentGarry Cook, former CEO of Manchester City and chief global brand officer for UFCNicky Horne, former Channel 4 American football presenter and all-round broadcast legendThe NFL comes to London again this weekend when the Baltimore Ravens take on the Jacksonville Jaguars at Wembley.Meanwhile, the big Premier League teams are becoming global brands and rugby's professional clubs are pushing hard to build support in the USA. The commercial benefits to international growth are obvious.But beyond the money men, does anyone really care?What are the comms and marketing challenges underpinning sport’s global ambitions?What’s the difference between selling a one-off event and building regular support for a new club or franchise in London? Danny Rogers and Richard Gillis will be posing these and many more questions to an invited group of experts on The Line, the PRWeek's sport podcast, available for download now. The Line is supported by Cake.

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Episoder(261)

Cannes: where are the UK indie winners?

Cannes: where are the UK indie winners?

What were the biggest lessons and talking points from Cannes Lions 2026? PRWeek’s latest podcast takes a look.Beyond the Noise looks at some of the biggest communications and PR issues. Download the p...

26 Jun 22min

‘I gave honest feedback to a colleague and they cried’ – Am I the PR A***hole?

‘I gave honest feedback to a colleague and they cried’ – Am I the PR A***hole?

We put more of your confessions under the spotlight in the latest episode of PRWeek’s ‘Am I the PR A***hole?’ (AITPRA) podcast.In each episode of AITPRA, PRWeek will read out your anonymous confession...

24 Jun 28min

Lord Heseltine: "You’re just playing in toy town”

Lord Heseltine: "You’re just playing in toy town”

Lord Heseltine tells the story of the birth of the European Space Agency. Why post-Apollo, when the US was spending £1.2 billion a year on space, the whole of Europe was spending just £200 million. Wh...

19 Jun 15min

Edelman, Burson and Smarts on Cannes predictions

Edelman, Burson and Smarts on Cannes predictions

In a Cannes Lions special, PRWeek’s Beyond the Noise speaks to communications professionals from Edelman, Burson and Smarts about this year’s Festival.Ahead of the Cannes Lions International Festival ...

18 Jun 40min

‘PR is having an extraordinary renaissance with this World Cup’

‘PR is having an extraordinary renaissance with this World Cup’

‘If you’re talking about brand reputation, this World Cup is probably the most important comms and strategy campaign for nations and for an organisation (FIFA) that we’ve ever seen… and it’s fraught w...

11 Jun 42min

Where are PR’s LGBTQ+ leaders?

Where are PR’s LGBTQ+ leaders?

In a Pride Month special, PRWeek UK speaks to two prominent LGBTQ+ PR professionals on the comms industry’s progress, as well as analysing what ‘corporate pride’ looks like in 2026.Christina Peach, di...

3 Jun 41min

Space comms: why rockets really aren’t the story

Space comms: why rockets really aren’t the story

Why do people in the space sector think they have a comms problem and yet the public at large think space is sexy? Should we stop evangelising about the technology that gets stuff into space rather th...

1 Jun 35min

Uncommon’s Nils Leonard: ‘PR should be scared’

Uncommon’s Nils Leonard: ‘PR should be scared’

Nils Leonard, co-founder of renowned ad agency Uncommon, is a guest on this week’s PRWeek Beyond the Noise podcast episode – speaking alongside Randy Manicks, managing partner of the firm’s PR arm.The...

28 Mai 37min

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