Beyond the Noise - the PRWeek podcast21 Feb 2024

How to pitch to clients (and get on pitch lists) - PRWeek podcast, Mondelēz International

What do clients really want, and don't want, from agencies? That's the focus of the latest PRWeek podcast, featuring Andrew Roache, external affairs lead for the UK and Ireland at Mondelēz International.

Roache, who has worked at Mondelēz International since 2022, discusses his role and how the Cadbury and Oreo owner works with different agencies.

Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Roache has seen both sides of the client/agency relationship. Prior to joining Mondelēz International, he worked at drinks giant Carlsberg and listed pub and restaurant group Mitchells & Butlers. Roache's agency-side experience includes stints at Red Consultancy and McCann.

Speaking to PRWeek news editor Siobhan Holt and UK editor John Harrington, Roache offers some dos and don'ts of client pitching and discusses the role of procurement. He also gives advice on how to get on pitch lists in the first place.

Roache speaks about the skills that he values the most from agency execs and addresses the importance of AI capabilities and regional expertise. The role of agencies in lobbying activity is also discussed.

Elsewhere, the comms professional offers a glimpse behind the activities currently underway celebrating Cadbury's 200th anniversary.

Click here to read PRWeek's interview with Roache from earlier this month.

Hosted on Acast. See acast.com/privacy for more information.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(270)

Ents PR is ‘moving away from coverage’

Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.This week we hear how ...

3 Sep 41min

Good Housekeeping: ‘We’re not turning our journalists into influencers’

PRWeek gets the lowdown on changes at Good Housekeeping in the latest instalment of the Future of the Media series.Recorded in July and available now on PRWeek’s podcast feed, the episode sees PRWeek ...

26 Aug 56min

‘I set off the fire alarm to stop a media interview – am I the PR a***hole?’

PRWeek delves into more of your comms confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast. In each episode of AITPRA, PRWeek will read out your anonymous confessions and ...

20 Aug 33min

What’s going on in travel PR? Two experts throw new light on a transforming discipline

In this week’s episode PRWeek editor-in-chief Danny Rogers is joined by Paul Charles, former Virgin Atlantic comms director and founder of The PC Agency, and Jules Ugo, former boss of Lotus and now fo...

13 Aug 39min

FleishmanHillard UK chief: agencies must transform commercially

FleishmanHillard UK CEO Marshall Manson discusses his plans for the Omnicom agency and challenges the industry on how it must change, in PRWeek’s latest podcast.Beyond the Noise looks at some of the b...

6 Aug 39min

‘I blacklisted a rude journo – am I the PR a***hole?’

PRWeek runs the rule over more of your confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast. In each episode of AITPRA, PRWeek will read out your anonymous confessions and...

30 Jul 37min

The biggest risks facing corporate affairs – PRWeek/In.Comms podcast, with BT and Deloitte

How has corporate affairs been changing, and what’s the future for the function? A new podcast from PRWeek and In.Comms takes a look.Our guests this week are Mark Hutcheon, a director in Deloitte who ...

23 Jul 53min

Golin Ketchum UK chief: ‘the work starts now’

How has the Golin-Ketchum merger fared in the UK? We hear first-hand in PRWeek’s latest podcast, which features our guest Ondine Whittington, president of Golin Ketchum and Virgo Health London.Beyond ...

16 Jul 33min