How to get in, and stay in, the Power Book - PRWeek podcast

How to get in, and stay in, the Power Book - PRWeek podcast

Big themes and lessons from the 2024 PRWeek UK Power Book are examined in the latest episode of the Beyond the Noise podcast.

The Power Book, which lists the most influential people working in UK communications today, went live earlier this month. Click here to access the coverage, including the 'top 10s' of PR professionals in different sectors.

Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

This week's episode features PRWeek's Danny Rogers (editor-in-chief), John Harrington (UK editor) and Siobhan Holt (news editor).

The trio discuss the background to the Power Book and how it has evolved since the first iteration back in 2007.

They offer views on the individuals and organisations judged by Power Book members to be the best and worst comms performers over the past 12 months. PR leaders' favourite creative campaigns from 2023 are also discussed and we examine how prepared they feel for the AI era.

Finally, the journalists discuss the selection process behind the Power Book and what it takes to be included each year.

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Episoder(262)

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26 Jun 22min

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‘I gave honest feedback to a colleague and they cried’ – Am I the PR A***hole?

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24 Jun 28min

Lord Heseltine: "You’re just playing in toy town”

Lord Heseltine: "You’re just playing in toy town”

Lord Heseltine tells the story of the birth of the European Space Agency. Why post-Apollo, when the US was spending £1.2 billion a year on space, the whole of Europe was spending just £200 million. Wh...

19 Jun 15min

Edelman, Burson and Smarts on Cannes predictions

Edelman, Burson and Smarts on Cannes predictions

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18 Jun 40min

‘PR is having an extraordinary renaissance with this World Cup’

‘PR is having an extraordinary renaissance with this World Cup’

‘If you’re talking about brand reputation, this World Cup is probably the most important comms and strategy campaign for nations and for an organisation (FIFA) that we’ve ever seen… and it’s fraught w...

11 Jun 42min

Where are PR’s LGBTQ+ leaders?

Where are PR’s LGBTQ+ leaders?

In a Pride Month special, PRWeek UK speaks to two prominent LGBTQ+ PR professionals on the comms industry’s progress, as well as analysing what ‘corporate pride’ looks like in 2026.Christina Peach, di...

3 Jun 41min

Space comms: why rockets really aren’t the story

Space comms: why rockets really aren’t the story

Why do people in the space sector think they have a comms problem and yet the public at large think space is sexy? Should we stop evangelising about the technology that gets stuff into space rather th...

1 Jun 35min

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