'It's already a different buzz' - Burson UK boss on merger, PRWeek podcast

'It's already a different buzz' - Burson UK boss on merger, PRWeek podcast

With the integration of the two WPP agencies now complete, Whitehead joins PRWeek UK editor John Harrington in the latest episode of Beyond the Noise.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or on your favourite platform.

This week, Whitehead discusses the background to the merger - which has created the global agency behemoth Burson - and how the move was communicated internally.

He speaks about the challenges of bringing together two huge agencies, including the impact on the workforce, logistical and cultural issues, and how clients have reacted.

Whitehead discusses his priorities for the future and gives an update on Burson's AI capabilities and offers.

Current trading trends and lessons from Cannes Lions are also examined, and the UK CEO discusses why the launch happened a couple of weeks earlier than initially announced.

In addition, Whitehead, whose first role in comms was working for the Conservative Party in the 1990s, gives his take on the UK general election campaigns - and what the Starmer government could mean for the PR industry.

Hosted on Acast. See acast.com/privacy for more information.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(270)

Ents PR is ‘moving away from coverage’

Ents PR is ‘moving away from coverage’

Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.This week we hear how ...

3 Sep 41min

Good Housekeeping: ‘We’re not turning our journalists into influencers’

Good Housekeeping: ‘We’re not turning our journalists into influencers’

PRWeek gets the lowdown on changes at Good Housekeeping in the latest instalment of the Future of the Media series.Recorded in July and available now on PRWeek’s podcast feed, the episode sees PRWeek ...

26 Aug 56min

‘I set off the fire alarm to stop a media interview – am I the PR a***hole?’

‘I set off the fire alarm to stop a media interview – am I the PR a***hole?’

PRWeek delves into more of your comms confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast. In each episode of AITPRA, PRWeek will read out your anonymous confessions and ...

20 Aug 33min

What’s going on in travel PR? Two experts throw new light on a transforming discipline

What’s going on in travel PR? Two experts throw new light on a transforming discipline

In this week’s episode PRWeek editor-in-chief Danny Rogers is joined by Paul Charles, former Virgin Atlantic comms director and founder of The PC Agency, and Jules Ugo, former boss of Lotus and now fo...

13 Aug 39min

FleishmanHillard UK chief: agencies must transform commercially

FleishmanHillard UK chief: agencies must transform commercially

FleishmanHillard UK CEO Marshall Manson discusses his plans for the Omnicom agency and challenges the industry on how it must change, in PRWeek’s latest podcast.Beyond the Noise looks at some of the b...

6 Aug 39min

‘I blacklisted a rude journo – am I the PR a***hole?’

‘I blacklisted a rude journo – am I the PR a***hole?’

PRWeek runs the rule over more of your confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast. In each episode of AITPRA, PRWeek will read out your anonymous confessions and...

30 Jul 37min

The biggest risks facing corporate affairs – PRWeek/In.Comms podcast, with BT and Deloitte

The biggest risks facing corporate affairs – PRWeek/In.Comms podcast, with BT and Deloitte

How has corporate affairs been changing, and what’s the future for the function? A new podcast from PRWeek and In.Comms takes a look.Our guests this week are Mark Hutcheon, a director in Deloitte who ...

23 Jul 53min

Golin Ketchum UK chief: ‘the work starts now’

Golin Ketchum UK chief: ‘the work starts now’

How has the Golin-Ketchum merger fared in the UK? We hear first-hand in PRWeek’s latest podcast, which features our guest Ondine Whittington, president of Golin Ketchum and Virgo Health London.Beyond ...

16 Jul 33min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
lydartikler-fra-aftenposten
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
finansredaksjonen
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
utbytte
pengesnakk
livet-pa-veien-med-jan-erik-larssen
lederpodden
rss-orjasater
stormkast-med-valebrokk-stordalen
liberal-halvtime
morgenkaffen-med-finansavisen
okonomiamatorene