Brand Growth Heroes23 Okt 2023

Ep66 How COOK Grew to £130M With NO External Investment

COOK is an award winning frozen meals company based in the UK. It’s impressive turnover of £130M comes from its it 98 retail stores and 1000 concessions that it supplies from its own manufacturing facilities. Yet some 28 years from inception, the business STILL doesn’t sell to any major UK grocery retailers!

Founder Ed Perry tells me how he has managed to keep the business 100% privately owned, how their passion for creating a great company culture plays a central role in what they do, and how- to achieve their mission- they still cook using the same ingredients and techniques that a good cook would use at home in order

Here are the top 5 things you'll learn :

COOK started with just 1 store in 2006, and now has over 1600 employees and a turnover of £130M...yet is still 100% privately owned!
How COOK's core brand promise is the driving force behind their success
How the company's RAW TALENT program strives to help people rebuild their lives and contribute positively to society
Why Ed advises believes you have to measure your company culture
How building a business for the long term can give you the freedom to make decisions that can lead to better outcomes for society as a whole

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