031 | Cost vs Price vs Value

031 | Cost vs Price vs Value

Most people can’t distinguish between Costs vs Price vs Value but there is a distinct difference that you need to understand, so you can influence how your prospects see your business and how much they’ll pay for your services.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First I’ll break down the most critical pricing mistake freelancers make and how to fix it so you stop undercharging and losing money.

Then I’ll break apart what you NEED to charge in your quotes so you’re effectively covering your outgoings.

You’ll discover how to include profit in what you charge so you can grow your business and how to determine profit margins that suit you, your business, and your clients.

Finally, you’ll learn the most influential factor on whether or not your prospect will become a client and how you can influence their decision with this highly effective technique.

By the end of this episode, you’ll not only be able to articulate the difference between cost vs price vs value, but you’ll also be able to use your understanding to confidently structure your pricing and influence your prospect’s buying decision with conviction.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Episoder(309)

133 | 7 Key Benefits Of Market Research

133 | 7 Key Benefits Of Market Research

By the end of this episode, you’ll understand the key benefits of market research and how it can help you to find golden opportunities in your market.  👉 Learn more: ⁠https://brandmasteracademy.com/b...

3 Aug 20217min

132 | How Co-Branding Works (5 Potent Examples)

132 | How Co-Branding Works (5 Potent Examples)

By the end of this episode, you’ll understand how co-branding works and why it can be used as an effective brand strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First...

31 Jul 20216min

131 | How To Make A Perceptual Map (Positioning Strategy Examples)

131 | How To Make A Perceptual Map (Positioning Strategy Examples)

By the end of this episode, you’ll know how perceptual mapping works so you can make a perceptual map for your brand positioning strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-...

29 Jul 20216min

130 | How To Come Up With A Business Name (Brand Name Ideas, Examples & Strategy)

130 | How To Come Up With A Business Name (Brand Name Ideas, Examples & Strategy)

By the end of this episode, you’ll know how to come up with an epic business name with these brand name ideas, examples, and techniques.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-po...

27 Jul 202110min

129 | 6 Brand Consulting Pricing Strategies (For Your Agency)

129 | 6 Brand Consulting Pricing Strategies (For Your Agency)

By the end of this episode, you’ll know how to price your branding services with 6 pricing strategies you can use to structure fees in your creative agency.  👉 Learn more: ⁠https://brandmasteracademy...

24 Jul 20218min

128 | What Is Brand Consulting? (Become A Brand Consultant)

128 | What Is Brand Consulting? (Become A Brand Consultant)

By the end of this episode, you’ll know what brand consulting is and how you can offer branding services as a consultant.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First,...

22 Jul 20216min

127 | 10 Brand Identity Design Elements For Strategic Branding

127 | 10 Brand Identity Design Elements For Strategic Branding

By the end of this episode, you’ll know the 10 critical brand identity design elements you need to include in your strategic brand development.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-ma...

20 Jul 202112min

126 | 15 Tips To Scale Your Branding Agency (And Get More Clients)

126 | 15 Tips To Scale Your Branding Agency (And Get More Clients)

By the end of this episode, you’ll have the processes to grow and scale your branding agency and find better clients.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’...

17 Jul 202114min

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