031 | Cost vs Price vs Value

031 | Cost vs Price vs Value

Most people can’t distinguish between Costs vs Price vs Value but there is a distinct difference that you need to understand, so you can influence how your prospects see your business and how much they’ll pay for your services.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First I’ll break down the most critical pricing mistake freelancers make and how to fix it so you stop undercharging and losing money.

Then I’ll break apart what you NEED to charge in your quotes so you’re effectively covering your outgoings.

You’ll discover how to include profit in what you charge so you can grow your business and how to determine profit margins that suit you, your business, and your clients.

Finally, you’ll learn the most influential factor on whether or not your prospect will become a client and how you can influence their decision with this highly effective technique.

By the end of this episode, you’ll not only be able to articulate the difference between cost vs price vs value, but you’ll also be able to use your understanding to confidently structure your pricing and influence your prospect’s buying decision with conviction.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Episoder(309)

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293 | 14 Psychological Marketing Hacks To Influence Buyers To Say Yes

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292 | 6 Powerful Employer Branding Strategies Top Brands Use

292 | 6 Powerful Employer Branding Strategies Top Brands Use

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291 | 11 Step Branding Deck Template To Nail Your Presentation

291 | 11 Step Branding Deck Template To Nail Your Presentation

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290 | Boost Customer Experience: How to Align Brand Touchpoints with the Customer Journey

290 | Boost Customer Experience: How to Align Brand Touchpoints with the Customer Journey

Well, actually, here's the deal: We're diving deep into a world where customer experience rules, and 'Brand Touchpoints' are the main game. Let's face it, aligning these touchpoints with the customer ...

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289 | Branding 101: How To Build A Strategic Brand in 2024

289 | Branding 101: How To Build A Strategic Brand in 2024

Hey there, you've landed on the right video if you're looking to get the lowdown on "Branding 101: How To Build A Strategic Brand in 2024". Seriously though, this isn't just another branding basics vi...

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273 | What Brand Trust Is And How It Builds Consumer Confidence

273 | What Brand Trust Is And How It Builds Consumer Confidence

Discover what brand trust is and how it builds consumer confidence, consumer trust, and brand equity,  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, we explore exactly wh...

27 Nov 202311min

272 | How To Build A Thriving Brand Community (Examples From Top Brands)

272 | How To Build A Thriving Brand Community (Examples From Top Brands)

Learn how to build a thriving brand community or a brand group with examples of brand communities from top brands.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll di...

27 Nov 202314min

270 | What Is A Brand Community? (And 10 Reasons To Build One)

270 | What Is A Brand Community? (And 10 Reasons To Build One)

Learn the power of brand communities, and why they’re such valuable branding assets to brands with 10 reasons to build one. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the e...

27 Nov 202311min

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