037 | How To Price Branding

037 | How To Price Branding

By the end of this episode, you’ll be armed with a 3-step process to effectively price your branding services to illustrate your true value by using the contrast principal and anchoring technique.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

Pricing branding services has never been more challenging in a world of low-cost design and DIY software.

In this video, you’re going to learn how to navigate your clients’ expectations and frame your services to demonstrate your value using the contrast principal.

First, you’ll learn what the contrast principal is, how it influences how we see things, and the benefits of using it in your pricing strategy.

Then, you’ll discover how the value ladder can be leveraged in your sales process and how leading with your high-ticket offer utilizes the anchoring technique.

Finally, you’ll see how the effects of contrast, frame your core offer so your client can see the true value in your branding services.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Episoder(309)

045 | Brand Strategy Explained

045 | Brand Strategy Explained

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044 | Brand Naming Principals

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043 | What Is Brand Positioning

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042 | Identify Target Market

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041 | Brand Strategy Process

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By the end of this episode, you’ll have a 14-step brand strategy process you can take into your business right now to build a strategic brand from scratch.  👉 Learn more: ⁠https://brandmasteracademy....

9 Des 202013min

040 | What Is Target Market

040 | What Is Target Market

By the end of this episode, you’ll have a complete understanding of what a target market is so you can identify your audience and craft a brand message that resonates.  👉 Learn more: ⁠https://brandma...

4 Des 20206min

039 | Brand Strategist Income Streams

039 | Brand Strategist Income Streams

Most freelancers spin their wheels selling their labor for hire and their time for dollars without ever growing. In this episode, you’ll learn 6 creative ways to offer your clients more, generate more...

2 Des 202011min

038 | How To Speak About Budgets

038 | How To Speak About Budgets

Speaking about client budgets is not something they teach you in design school and most freelance designers struggle with it, but if you learn how, you can dramatically increase your conversions and r...

27 Nov 202010min

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