075 | Personal Branding vs Business Branding

075 | Personal Branding vs Business Branding

By the end of this episode, you’ll have clarity on the difference between personal branding and business branding which will enable you to make confident strategic decisions for the brand you want to build.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, we’ll define the difference between a business brand such as Nike, Apple, or Red Bull and a personal brand such as Tony Robbins, Gary Vaynerchuck, Oprah Winfrey, and Chris Do.

Then we’ll look at the structural difference and how modern business brands are evolving into human brand personas including brand personality, core values, purpose, and authenticity.

Next, we’ll look at your options to build a brand in 2021 so you can define a personal brand strategy, a business brand strategy, or both.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Episoder(309)

205 | 15 Branding Principles For Brand Strategists

205 | 15 Branding Principles For Brand Strategists

Learn 15 branding principles for a powerful strategy to build and manage a brand to success 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this episode, you’ll have...

7 Apr 202213min

204 | Tom Gilbert At Design Bridge - Brand Experience And Experiential Design Tips

204 | Tom Gilbert At Design Bridge - Brand Experience And Experiential Design Tips

Learn what brand experience is and how to design it through experiential design, with Design Bridge ECD Tom Gilbert.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ First, Tom s...

31 Mar 202237min

203 | 8 Brand Communication Strategy Tips & Techniques

203 | 8 Brand Communication Strategy Tips & Techniques

Learn 8 brand communication strategy tips & techniques to shape your brand strategy and influence your audience.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ By the end of th...

29 Mar 20229min

202 | Jacob Cass - Evolution Of Branding (Design, Strategy, Web3, NFT’s)

202 | Jacob Cass - Evolution Of Branding (Design, Strategy, Web3, NFT’s)

Discover the evolution of branding from a strategist perspective from design to strategy to web3 to NFT’s and beyond. 👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ In this epis...

25 Mar 202254min

201 | What Is Undifferentiated Marketing Strategy? (Pros, Cons & Examples)

201 | What Is Undifferentiated Marketing Strategy? (Pros, Cons & Examples)

Learn what undifferentiated marketing is and how some of the world’s biggest brands use this mass marketing strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  By the end...

24 Mar 20226min

200 | What Is Competitive Positioning? (Examples & Types)

200 | What Is Competitive Positioning? (Examples & Types)

Learn what competitive positioning is with top examples and types  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  By the end of this episode, you’ll know what a competitive pos...

21 Mar 20227min

199 | David Aaker - Building Strong Brands with Modern Strategies And Stories Tips

199 | David Aaker - Building Strong Brands with Modern Strategies And Stories Tips

Learn how to build strong brands using modern strategies and stories with the author of Building Strong Brands, Aaker on Branding and Brand Leadership, David Aaker.  👉 Learn more:⁠ ⁠https://brandmast...

9 Mar 202249min

198 | Create A Competitive Positioning Strategy (Process Framework)

198 | Create A Competitive Positioning Strategy (Process Framework)

Learn how to create a competitive positioning strategy for your brand with this 7-step process framework   👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  By the end of this epi...

9 Mar 202210min

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