075 | Personal Branding vs Business Branding

075 | Personal Branding vs Business Branding

By the end of this episode, you’ll have clarity on the difference between personal branding and business branding which will enable you to make confident strategic decisions for the brand you want to build.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, we’ll define the difference between a business brand such as Nike, Apple, or Red Bull and a personal brand such as Tony Robbins, Gary Vaynerchuck, Oprah Winfrey, and Chris Do.

Then we’ll look at the structural difference and how modern business brands are evolving into human brand personas including brand personality, core values, purpose, and authenticity.

Next, we’ll look at your options to build a brand in 2021 so you can define a personal brand strategy, a business brand strategy, or both.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Episoder(309)

117 | Rebranding Strategy | How To Rebrand Like A Pro Brand Strategist

117 | Rebranding Strategy | How To Rebrand Like A Pro Brand Strategist

By the end of this episode, you’ll understand the rebranding strategy process, why over half of the world's brands need a rebrand, and signs that a business needs a rebrand.  👉 Learn more: ⁠https://b...

22 Jun 202113min

116 | What Is Experiential Marketing_ [With Campaign Examples]

116 | What Is Experiential Marketing_ [With Campaign Examples]

By the end of this episode, you’ll have a clear understanding of what experiential branding is, why it’s so effective, and how you can leverage these marketing tactics regardless of your budget size. ...

19 Jun 202110min

115 | 10 Marketing Mistakes That Will Kill Your Brand

115 | 10 Marketing Mistakes That Will Kill Your Brand

By the end of this episode, you’ll learn 10 digital marketing mistakes that most businesses make and how to avoid them.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  Whether ...

17 Jun 202112min

114 | What Is A Unique Selling Proposition or USP?

114 | What Is A Unique Selling Proposition or USP?

By the end of this episode, you’ll understand what a unique selling proposition is, why you need one, and why your customers rely on it to make a decision.  👉 Learn more: ⁠https://brandmasteracademy....

15 Jun 20216min

113 | 7 Content Marketing Tips To Grow Your Brand

113 | 7 Content Marketing Tips To Grow Your Brand

By the end of this episode, you’ll have 7 actionable content marketing tips you can use to build your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll learn...

12 Jun 202114min

112 | What Is Brand Experience?

112 | What Is Brand Experience?

By the end of this episode, you’ll understand what brand experience is, and the role it plays in raising brand awareness and converting prospects into clients.  👉 Learn more: ⁠https://brandmasteracad...

9 Jun 20218min

111 | 8 Email Marketing Tips To Grow Your Brand

111 | 8 Email Marketing Tips To Grow Your Brand

Learn 8 email marketing tips that you can use to grow your brand in 2021. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ For more brand strategy resources and downloads visit http...

8 Jun 202113min

110 | 8 Brand Positioning Principles For Brand Strategists

110 | 8 Brand Positioning Principles For Brand Strategists

By the end of this episode, you’ll have 8 brand positioning principles that you can use in your brand strategy development processes to build and grow differentiated brands.  👉 Learn more: ⁠https://b...

5 Jun 202112min

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