080 | Map Your Customer Journey

080 | Map Your Customer Journey

By the end of this episode, you’ll have an 8-step template to map your customers' journey and design a user experience that will influence your audience to become customers.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll learn what customer journey mapping is how it impacts your brand strategy, and the way you build your brand.

Next, you’ll learn about the relationship between branding and marketing and how your customer journey map plays a strategic role in aligning these two important strategies.

Next, I’ll give you a very relatable customer journey map example, which will provide clarity for how you can design your user experience.

Then you’ll learn about the importance of the human brand persona before we jump into the 8-step customer journey map framework. And that is your 8-step customer journey map template. Use it to design a user and customer experience that will excite and impress them at every touchpoint on the customer journey.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

Episoder(309)

189 | 6 Brand Psychology & Persuasion Principles

189 | 6 Brand Psychology & Persuasion Principles

By the end of this episode, you’ll have 6 branding psychology and persuasion principles that you can use every day in marketing your brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master...

14 Jan 20228min

188 | How To Create A Brand Activation Campaign

188 | How To Create A Brand Activation Campaign

By the end of this episode, you’ll have a step-by-step process to create a brand activation strategy and campaign.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’ll...

7 Jan 20228min

187 | What Is Differentiation Strategy In Branding?

187 | What Is Differentiation Strategy In Branding?

By the end of this episode, you’ll know what differentiation strategy is in branding and marketing and how it provides a competitive advantage over your competition.  👉 Learn more: ⁠https://brandmast...

31 Des 20216min

186 | 9 Brand Strategy Examples (Top Agencies & Brands)

186 | 9 Brand Strategy Examples (Top Agencies & Brands)

By the end of this episode, you’ll understand the brand strategies of some of the world’s top brands and agencies and the strategic elements they use for success.  👉 Learn more: ⁠https://brandmastera...

15 Des 202116min

185 | Get More Clients Who Value Brand Strategy

185 | Get More Clients Who Value Brand Strategy

By the end of this episode, you’ll know how to find more branding clients who value brand strategy services and have to budget for them.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-po...

10 Des 20219min

184 | Marty Neumeier: The Future Of Branding & Brand Strategy

184 | Marty Neumeier: The Future Of Branding & Brand Strategy

In this episode of the brand master podcast, I’m speaking with the best-selling author of The Brand Gap, the Brand Flip, zag, scramble, and Meta-skills, Mr. Marty Neumeier about the future of branding...

7 Des 202153min

183 | Michael Janda - How To Ask For Budgets And Get Bigger Clients Pt 2

183 | Michael Janda - How To Ask For Budgets And Get Bigger Clients Pt 2

In part 2 of this episode of the brand master podcast, you’ll learn how to get bigger clients, how to grow your branding agency, and the number one thing you should do to grow as a freelancer.  👉 Lea...

3 Des 202134min

182 | Michael Janda - How To Increase Your Prices, Get Bigger Clients & Grow Pt. 1

182 | Michael Janda - How To Increase Your Prices, Get Bigger Clients & Grow Pt. 1

In this episode of the brand master podcast, you’ll learn how to raise your rates, how to get bigger clients, and how to grow your branding agency.  👉 Learn more: ⁠https://brandmasteracademy.com/bran...

1 Des 202137min

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