087 | Brand Strategy vs Brand Design

087 | Brand Strategy vs Brand Design

By the end of this episode, you’ll understand the fundamental difference between brand design and brand strategy, so you can make better decisions when building your brand.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, we’ll compare design and strategy to understand why both entrepreneurs and designers are comparing them more frequently.

Next, we’ll look at the definition of each being…

Brand Design = The Design Of The Visual

Brand Brand Strategy = The Plan For Brand Expression

Next, we’ll cover the idea that “A brand is not a logo” why there is so much misunderstanding around this idea, and how brand strategists do so much more than making a brand look good.

Then we’ll look at the brand design and strategy deliverables including • Logo • Colour palette • Typography • Graphics Style • Positioning strategy • Audience personas • Brand personality • Tone of voice & Language • Messaging • Storytelling • And more

Finally, we’ll close off with the concept that brands shape perceptions and influence decisions and to do that, every brand must have a strategy.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Episoder(309)

013 | What Is Brand Personality? [Why it’s so effective in 2020]

013 | What Is Brand Personality? [Why it’s so effective in 2020]

What is brand personality and why is it so effective in 2020? In this episode, I’m going to break down the increasingly important role of brand personality within a modern brand strategy.  👉 Learn mo...

28 Aug 20208min

012 | The Importance Of Brand Messaging

012 | The Importance Of Brand Messaging

So what is a brand messaging strategy anyway, and how do you go about nailing one?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  In this episode, I’m going to show you 6 prin...

26 Aug 202012min

011 | 9 Effective Brand Positioning Approaches

011 | 9 Effective Brand Positioning Approaches

So you need to position your brand, and there are many brand positioning approaches… But what’s the best brand positioning approach for your brand strategy?  👉 Learn more: ⁠https://brandmasteracademy...

21 Aug 202014min

010 | Become A Brand Strategist (In 7 Steps)

010 | Become A Brand Strategist (In 7 Steps)

By the end of this episode, you’ll have a 7-step process you can use to become a brand strategist.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, you’re going to learn ...

19 Aug 202011min

009 | 16 Brand Strategy Mistakes That Kills Brands

009 | 16 Brand Strategy Mistakes That Kills Brands

By the end of this episode, you’ll know the 16 most common brand strategy mistakes and what to do instead to grow your brand and business. 👉 Learn more: https://brandmasteracademy.com/brand-master-po...

14 Aug 202014min

008 | What Is A Brand Discovery Session

008 | What Is A Brand Discovery Session

Learn what a brand discovery session is, what the goal is and why discovery sessions are the key to developing a brand strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ ...

12 Aug 20208min

007 | How To Find Your Branding Niche

007 | How To Find Your Branding Niche

Learn how to find your branding niche and position yourself so your prospects think they need you to do your thing for their business.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podc...

7 Aug 202010min

006 | 12 Brand Strategist Skills & Traits You Need To Develop

006 | 12 Brand Strategist Skills & Traits You Need To Develop

Want to become a successful brand strategist? These are the 12 core skills and traits you need to develop.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  When I began to build...

5 Aug 202012min

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