155 | What Is An Endorsed Brand Strategy? (Pros, Cons & Examples)

155 | What Is An Endorsed Brand Strategy? (Pros, Cons & Examples)

By the end of this episode, you’ll understand what an endorsed brand strategy is and how it fits into the world of brand architecture.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’ll discover what brand architecture is and how endorsed brands differ from other architecture strategies.

Next, we’ll answer the question “What is an endorsed brand strategy?” and how it leverages both the freedom and safety of the endorser brand.

Then, you’ll learn how and why the brand identity of endorsed brands is usually distinctly different from the parent brand before learning the advantages and disadvantages of the endorser brand strategy.

Next, you’ll discover a world-class endorsed brand strategy example with Nestle and how Nestle is a hybrid (House of Brand and Endorser Brand), boasting a brand portfolio including Nespresso, Nescafe, Perrier, KitKat, Smarties, Milo, and Many more.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

Episoder(309)

261 | Transitioning Brands for Web3 with Ariadna Navaro

261 | Transitioning Brands for Web3 with Ariadna Navaro

Ready to dive into the world of Transitioning Brands for Web3 with Ariadna Navaro? Get set to learn all about Web3 and its impact on brand strategy! 🌐 👉 Learn more: ⁠https://brandmasteracademy.com/b...

26 Apr 202346min

260 | What Is Brand Philosophy? (+ How To Create Your Ideology)

260 | What Is Brand Philosophy? (+ How To Create Your Ideology)

Learn what brand philosophy is and how to write a brand philosophy to distill your ideology. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  We’ll begin by answering the question ...

20 Apr 20238min

259 | Strategy In Experiential Design (W/ Paula Murray)

259 | Strategy In Experiential Design (W/ Paula Murray)

Join us in this captivating episode where we dive deep into the world of strategic experiential design with our special guest, Paula Murray, a Brand Strategist and expert from a Supertonic agency in S...

12 Apr 202337min

258 | What Is Brand Perception? (How To Measure & Grow It)

258 | What Is Brand Perception? (How To Measure & Grow It)

Learn what brand perception is, how to measure it through analysis, and how to influence it through communication. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, we’ll ans...

10 Apr 202312min

257 | Brand Transformation Using Art & Science (with Emmanuel Probst)

257 | Brand Transformation Using Art & Science (with Emmanuel Probst)

Learn the art and science of brand transformation from professor, author, and brand strategist Emmanuel Probst. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ In this episode, I’m...

29 Mar 202343min

256 | Create An Effective Brand Communication Plan (+ Marketing Channels)

256 | Create An Effective Brand Communication Plan (+ Marketing Channels)

By the end of this video, you’ll know how to create an effective branding and marketing communication strategy for your brand and how to select the best marketing channels to make the most of your bud...

23 Mar 202314min

255 | How To Use Color Psychology In Marketing And Branding (Choose Your Brand Colors)

255 | How To Use Color Psychology In Marketing And Branding (Choose Your Brand Colors)

Learn how to use color psychology to pick the best colors for your brand personality, strategy and marketing 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll break down...

16 Mar 202328min

254 | 6 Ways To Sticky Branding, Marketing & Sales (W/ Jeremy Miller)

254 | 6 Ways To Sticky Branding, Marketing & Sales (W/ Jeremy Miller)

Discover 6 ways to sticky branding, marketing, and sales validation with brand strategist and author Jeremy Miller. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ On this episode,...

9 Mar 202343min

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