164 | Successful Brand Strategy Example (Old Spice Repositioning)

164 | Successful Brand Strategy Example (Old Spice Repositioning)

In this episode, you’ll discover how an “Old Man’s” brand became the world’s #1 brand for men’s body wash from a simple repositioning strategy.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, you’’ learn about the history of the Old Spice brand, including its introduction to the market in 1937 with women’s products and a takeover from Proctor & Gamble in 1990 for $300 million.

Next, you’ll learn how their original positioning aligned them with granddads and why that became a challenge the brand needed to overcome to survive.

You’ll then discover how leading agency Weiden + Kennedy refocused the brand to appeal to a younger target market through a bold personality and a campaign that went viral.

Finally, we’ll look at the impact of communication adjustment and personality on sales with a 125% increase.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

Episoder(309)

109 | 4 Ps Of The Marketing Mix In Modern Branding

109 | 4 Ps Of The Marketing Mix In Modern Branding

By the end of this episode, you’ll understand the 4 Ps of the marketing mix and how they apply to modern branding and brand strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podca...

3 Jun 20217min

108 | 10 Copywriting Hacks To Grow Your Brand

108 | 10 Copywriting Hacks To Grow Your Brand

By the end of this episode, you’ll have 10 copywriting hacks that you can use in your brand messaging to influence the image of your brand in the mind of your audience.  First, we’ll address why the w...

1 Jun 202113min

107 | How To Create A Digital Marketing Strategy

107 | How To Create A Digital Marketing Strategy

By the end of this episode, you’ll have a step-by-step process to create a digital marketing strategy to grow your business and brand.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podc...

29 Mai 20219min

106 | Introduction To Digital Marketing 101

106 | Introduction To Digital Marketing 101

By the end of this episode, you’ll have had an introduction to digital marketing and you’ll walk away with a high-level understanding of how to approach your marketing efforts to grow your brand.  👉 ...

27 Mai 20218min

105 | How To Use Emotional Branding

105 | How To Use Emotional Branding

By the end of this episode, you’ll have 7 steps you can take into your business to use emotional branding to connect with your audience through your marketing messages.  👉 Learn more: ⁠https://brandm...

25 Mai 202111min

104 | Brand Designer vs Brand Strategist vs Entrepreneur

104 | Brand Designer vs Brand Strategist vs Entrepreneur

By the end of this episode, you’ll understand the difference between a brand designer vs brand strategist vs entrepreneur roles in a branding business and how to decide where to focus your efforts.  �...

22 Mai 20217min

103 | 6 Neuromarketing Hacks To Grow Your Brand

103 | 6 Neuromarketing Hacks To Grow Your Brand

By the end of this episode, you’ll have 6 neuromarketing techniques you can use in your brand messaging to make neural connections with your audience to build a brand.  👉 Learn more: ⁠https://brandma...

20 Mai 202112min

102 | 6 Digital Marketing Principles

102 | 6 Digital Marketing Principles

By the end of this episode, you’ll have 6 digital marketing principles you can use in your business to grow your brand in 2020 and beyond.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-...

18 Mai 20219min

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