204 | Tom Gilbert At Design Bridge - Brand Experience And Experiential Design Tips

204 | Tom Gilbert At Design Bridge - Brand Experience And Experiential Design Tips

Learn what brand experience is and how to design it through experiential design, with Design Bridge ECD Tom Gilbert.

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠

First, Tom shares his journey to his Executive Creative Director role at Design Bridge in Shanghai.

Then we discover the positioning strategy of design bridge and their target audience of global brands.

Next, you’ll hear about the typical challenges of global brands and how Design Bridge uses strategy processes to uncover critical problems.

Then we explore brand experience and experiential design as Tom discusses the importance of this overlooked brand strategy element.

Next, you’ll learn how this top agency approaches experiential design to produce world-class results for their clients.

Finally, Tom discusses his agency's brand strategy processes before sharing his top 3 tips to build effective brands.

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/


Episoder(309)

301 | Repositioning Milk As A Performance Drink (Case-Study)

301 | Repositioning Milk As A Performance Drink (Case-Study)

In this episode of The Brand Master Podcast, we’re diving into how MilkPEP and GALE transformed milk from a declining household staple into a high-performance drink for athletes, runners, and even gam...

3 Feb 202537min

300 | Top AI Marketing & Branding Tools & Strategies (w/ Neil Patel)

300 | Top AI Marketing & Branding Tools & Strategies (w/ Neil Patel)

Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design ...

19 Sep 202438min

299 | Designing Brand Identity With Structure & Processes With Rob Meyerson & Robin Goffman

299 | Designing Brand Identity With Structure & Processes With Rob Meyerson & Robin Goffman

Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design ...

25 Apr 202443min

298 | How Brands Grow With Marketing Science (Prof. Byron Sharp)

298 | How Brands Grow With Marketing Science (Prof. Byron Sharp)

Welcome to this insightful episode where we dive deep into the world of marketing science with Professor Byron Sharp. Discover how brands grow and what marketers often overlook in their strategies. ...

25 Apr 202448min

297 | How To Build Habit Forming Products & Brands (Nir Eyal)

297 | How To Build Habit Forming Products & Brands (Nir Eyal)

In this episode, we're diving into the secrets of building habit-forming products and brands with Nir Eyal. Discover how to create hooks and triggers that keep customers coming back and spending more....

27 Mar 202445min

296 | Branding & Marketing In The Age Of AI with Seth Godin

296 | Branding & Marketing In The Age Of AI with Seth Godin

In this episode of the Brand Master podcast, Marketing legend Seth Godin joins us to discuss Branding & Marketing in the age of AI. 👉 Learn more: ⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-po...

15 Feb 202442min

295 | 3 Pillars Brand Positioning To Find A Competitive Advantage

295 | 3 Pillars Brand Positioning To Find A Competitive Advantage

Explore the three pillars of brand positioning and develop processes for an effective differentiation strategy 👉 Learn more: ⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ The discussion s...

1 Feb 202412min

294 | How To Use Brand Adjectives To Inspire Your Strategy

294 | How To Use Brand Adjectives To Inspire Your Strategy

Discover how to harness the power of brand adjectives to refine your strategy. 👉 Learn more: ⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/ Here's the deal: brand adjectives aren't just fa...

25 Jan 20248min

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