222 | What Is Consumer Behaviour? (+ How To Influence It)

222 | What Is Consumer Behaviour? (+ How To Influence It)

Learn what consumer behavior is and how to influence it to increase sales and brand growth.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

When is comes to making buying decisions, it’s logical to think we all weigh up the pros and cons to come to a logical reason to buy.

But it doesn’t happen that way. Which is why your brand of car is different your friend’s and your brand of TV is different to your neighbour’s.

Our primitive brains are constantly processing information at lightning speed and each person processes information differently.

Most buying decisions are made in the sub-conscious mind and there are 5 Powerful Factors Influencing Consumer Behavior.

In this article, you’ll learn what they are and how to use them to influence your audience and grow your sales.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Episoder(309)

261 | Transitioning Brands for Web3 with Ariadna Navaro

261 | Transitioning Brands for Web3 with Ariadna Navaro

Ready to dive into the world of Transitioning Brands for Web3 with Ariadna Navaro? Get set to learn all about Web3 and its impact on brand strategy! 🌐 👉 Learn more: ⁠https://brandmasteracademy.com/b...

26 Apr 202346min

260 | What Is Brand Philosophy? (+ How To Create Your Ideology)

260 | What Is Brand Philosophy? (+ How To Create Your Ideology)

Learn what brand philosophy is and how to write a brand philosophy to distill your ideology. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  We’ll begin by answering the question ...

20 Apr 20238min

259 | Strategy In Experiential Design (W/ Paula Murray)

259 | Strategy In Experiential Design (W/ Paula Murray)

Join us in this captivating episode where we dive deep into the world of strategic experiential design with our special guest, Paula Murray, a Brand Strategist and expert from a Supertonic agency in S...

12 Apr 202337min

258 | What Is Brand Perception? (How To Measure & Grow It)

258 | What Is Brand Perception? (How To Measure & Grow It)

Learn what brand perception is, how to measure it through analysis, and how to influence it through communication. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, we’ll ans...

10 Apr 202312min

257 | Brand Transformation Using Art & Science (with Emmanuel Probst)

257 | Brand Transformation Using Art & Science (with Emmanuel Probst)

Learn the art and science of brand transformation from professor, author, and brand strategist Emmanuel Probst. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ In this episode, I’m...

29 Mar 202343min

256 | Create An Effective Brand Communication Plan (+ Marketing Channels)

256 | Create An Effective Brand Communication Plan (+ Marketing Channels)

By the end of this video, you’ll know how to create an effective branding and marketing communication strategy for your brand and how to select the best marketing channels to make the most of your bud...

23 Mar 202314min

255 | How To Use Color Psychology In Marketing And Branding (Choose Your Brand Colors)

255 | How To Use Color Psychology In Marketing And Branding (Choose Your Brand Colors)

Learn how to use color psychology to pick the best colors for your brand personality, strategy and marketing 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, we’ll break down...

16 Mar 202328min

254 | 6 Ways To Sticky Branding, Marketing & Sales (W/ Jeremy Miller)

254 | 6 Ways To Sticky Branding, Marketing & Sales (W/ Jeremy Miller)

Discover 6 ways to sticky branding, marketing, and sales validation with brand strategist and author Jeremy Miller. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ On this episode,...

9 Mar 202343min

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