233 | Rand Fishkin - How To Do Market Research (Audience Intelligence Tips)

233 | Rand Fishkin - How To Do Market Research (Audience Intelligence Tips)

Learn how to perform customer and market research and grow audience intelligence with Rand Fishkin from Sparktoro.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

By the end of this episode, you’ll have the processes to research your target audience, understand your market, and create more effective buyer personas.

First, you’ll hear how Rand Fishkin built an SEO software powerhouse before creating Sparktoro, an audience research software for branding and marketing professionals.

Then, Rand shares his perspective on the importance of customer research and audience intelligence.

Next, we’ll explore the strengths and weaknesses of traditional vs modern market research.

Then you’ll learn how to analyze the market beyond demographics and psychographics to find unique insights you can actually use for your marketing.

You’ll then discover how to create more effective buyer personas and customer avatars and learn how brand strategists and agencies use Sparktoro for market research.

Finally, Rand takes us on a Sparktoro Demo so you can understand how to use this powerful market research tool.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Episoder(309)

288 | How To Use Strategy In Personal Branding (Ghetto Country Brandmother)

288 | How To Use Strategy In Personal Branding (Ghetto Country Brandmother)

Welcome to a fascinating journey of brand evolution with Phyllis Williams Strawder, known as the 'Ghetto Country Brand Mother', in this engaging episode of the Brand Master Podcast. 👉 Learn more: ht...

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285 | 17 Powerful Brand Collateral Examples To Boost Recognition

285 | 17 Powerful Brand Collateral Examples To Boost Recognition

Discover Powerful Brand Collateral Examples from digital to traditional with Apple, Mailchimp, Tiffany & Co., LEGO and Coca-Cola. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  A...

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283 | The Power Of Brand Loyalty & How To Grow It (+Examples) | Unlock Long-Lasting Success

283 | The Power Of Brand Loyalty & How To Grow It (+Examples) | Unlock Long-Lasting Success

Discover the might of brand loyalty and learn how to boost it, with real-life examples! In this video, we'll unravel the secrets of brand loyalty and how it can transform your business. 🚀 👉 Learn mo...

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281 | What Is Brand Hierarchy? (5 Types, Structures & Examples)

281 | What Is Brand Hierarchy? (5 Types, Structures & Examples)

Learn what brand hierarchy vs brand architecture including branded house, house of brands, endorsed brand examples and more. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First...

22 Sep 202314min

277 | How To Elevate Brand Presence With AI SEO

277 | How To Elevate Brand Presence With AI SEO

If you're looking to elevate your brand presence with AI SEO, then this video is just for you! We've got the inside scoop on everything you need to know, and we're sharing it all right here. 👉 Learn...

23 Aug 202347min

276 | What Is A Brand Portfolio? (Models, Types and 6 Top Examples)

276 | What Is A Brand Portfolio? (Models, Types and 6 Top Examples)

Learn what a brand portfolio is and how brand architecture models and types help to manage structure and meaning. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’l...

23 Aug 202317min

275 | Brand Love: How To Seduce Your Audience

275 | Brand Love: How To Seduce Your Audience

If you've ever wondered about the connection between your favorite brands and the emotions they evoke, this video on "Brand Love" is just for you! Dive into the fascinating world of brand strategy and...

9 Aug 202350min

274 | 7 Ways To Build Brand Trust, Loyalty And Advocacy

274 | 7 Ways To Build Brand Trust, Loyalty And Advocacy

Discover 7 effective ways to build brand trust, loyalty and advocacy to keep your customers coming back for more. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll...

3 Aug 202312min

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