276 | What Is A Brand Portfolio? (Models, Types and 6 Top Examples)

276 | What Is A Brand Portfolio? (Models, Types and 6 Top Examples)

Learn what a brand portfolio is and how brand architecture models and types help to manage structure and meaning. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what a brand portfolio is and how and how it’s often used interchangeably with terms such as umbrella branding and brand architecture.

Next, we’ll discuss when to use a brand portfolio strategy and how smaller brands can use it too.

Then, we’ll explore a case study including an example from Toyota before we explore the different brand roles and types within brand architecture including flanker brands, cash clow brands, entry level brands and prestige brands.

Next you’ll discover the advantages of a brand portfolio strategy with references to Virgin, FedEx, P&G, Unilever, Nestle and Kellogg’s as well as brand architecture types such as a Branded House and a House Of Brands.

Finally, we dive into some of the best examples of brand portfolios and their brand architecture types with Unilever, Nestle, Pepsico, Apple, Johnson & Johnson and FedEx.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Episoder(309)

271 | 5 Plucky Ways To Build Brand Salience (And Measure Success)

271 | 5 Plucky Ways To Build Brand Salience (And Measure Success)

Discover 5 effective ways to build and grow brand salience so customers choose you over your competitors 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ First, you’ll learn what br...

14 Jul 202313min

268 | The Simplification Strategy And The World’s Simplest Brands with Siegel + Gale

268 | The Simplification Strategy And The World’s Simplest Brands with Siegel + Gale

Discover The Simplification Strategy And The World’s Simplest Brands with Siegel + Gale in this episode of the Brand Master Podcast 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ ...

21 Jun 202356min

267 | How To Master Brand Reputation Management (Top Strategies)

267 | How To Master Brand Reputation Management (Top Strategies)

Learn how to manage your brand reputation and brand equity with public relations, crisis management, and other top branding strategies. 👉 Learn more: https://brandmasteracademy.com/brand-master-podca...

16 Jun 202320min

266 | Experience Disputation: Seeing The How (With Allen Adamson)

266 | Experience Disputation: Seeing The How (With Allen Adamson)

Discover what experience disruption is and how you can reimagine everyday routines to disrupt your industry with Allen Adamson, Author of Seeing The How.  👉 Learn more: https://brandmasteracademy.com...

8 Jun 202345min

265 | 9 Types Of Logos For Brand Design & Strategy

265 | 9 Types Of Logos For Brand Design & Strategy

Discover 9 logo types and logo design styles you can use for branding your business and building your brand. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll learn ab...

1 Jun 202319min

264 | How To Create Distinctive Brand Assets (Top Branding Examples)

264 | How To Create Distinctive Brand Assets (Top Branding Examples)

Learn how to create distinctive brand assets to make your brand more memorable and easier to recall. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll discover what br...

25 Mai 202313min

263 | 7 Ways To Unleash Brand Recall (Stay Top-Of Mind)

263 | 7 Ways To Unleash Brand Recall (Stay Top-Of Mind)

Learn how to increase brand recall and recognition to stay top of mind in the buying decision. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll learn what brand recal...

18 Mai 202315min

262 | How To Create Value For Clients (6 Strategies)

262 | How To Create Value For Clients (6 Strategies)

Learn how to create value and enhance value perception for your customers with six unique strategies.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/  First, you’ll discover what ...

11 Mai 202310min

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