288 | How To Use Strategy In Personal Branding (Ghetto Country Brandmother)

288 | How To Use Strategy In Personal Branding (Ghetto Country Brandmother)

Welcome to a fascinating journey of brand evolution with Phyllis Williams Strawder, known as the 'Ghetto Country Brand Mother', in this engaging episode of the Brand Master Podcast.

👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/

Explore the transformation from a booming barbecue business to the vibrant field of brand strategy. Learn about Phyllis' strategies for overcoming imposter syndrome, realizing self-worth, and harnessing the power of strategic personal branding.

Join Stephen Houraghan and Phyllis Williams Strawder for an inspiring discussion that will transform your perception of brand strategy and personal branding. This episode not only unveils Phyllis' extraordinary path but also delves into the significance of authenticity, strategic thinking, and making a meaningful impact in the branding realm.

In this episode, you'll learn about:

  • The transition from a thriving barbecue business to brand strategy consultancy.
  • The influence of authenticity and personal brand on your career trajectory.
  • Effective strategies to overcome imposter syndrome and recognize your intrinsic value.
  • The critical role of strategic branding in elevating both businesses and personal brands.

Special recognition goes to our listener, Patrick Beattie, for his uplifting feedback and for acknowledging the podcast’s impact on entrepreneurial development.

For more insights on brand strategy and to connect with a community of dedicated brand strategists, visit BrandMasterAcademy.com.

Stay tuned for upcoming episodes packed with practical, actionable advice on branding.

Your reviews and thoughts are invaluable to us – they help us grow and continue providing greater value to our listeners.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Episoder(309)

133 | 7 Key Benefits Of Market Research

133 | 7 Key Benefits Of Market Research

By the end of this episode, you’ll understand the key benefits of market research and how it can help you to find golden opportunities in your market.  👉 Learn more: ⁠https://brandmasteracademy.com/b...

3 Aug 20217min

132 | How Co-Branding Works (5 Potent Examples)

132 | How Co-Branding Works (5 Potent Examples)

By the end of this episode, you’ll understand how co-branding works and why it can be used as an effective brand strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First...

31 Jul 20216min

131 | How To Make A Perceptual Map (Positioning Strategy Examples)

131 | How To Make A Perceptual Map (Positioning Strategy Examples)

By the end of this episode, you’ll know how perceptual mapping works so you can make a perceptual map for your brand positioning strategy.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-...

29 Jul 20216min

130 | How To Come Up With A Business Name (Brand Name Ideas, Examples & Strategy)

130 | How To Come Up With A Business Name (Brand Name Ideas, Examples & Strategy)

By the end of this episode, you’ll know how to come up with an epic business name with these brand name ideas, examples, and techniques.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-po...

27 Jul 202110min

129 | 6 Brand Consulting Pricing Strategies (For Your Agency)

129 | 6 Brand Consulting Pricing Strategies (For Your Agency)

By the end of this episode, you’ll know how to price your branding services with 6 pricing strategies you can use to structure fees in your creative agency.  👉 Learn more: ⁠https://brandmasteracademy...

24 Jul 20218min

128 | What Is Brand Consulting? (Become A Brand Consultant)

128 | What Is Brand Consulting? (Become A Brand Consultant)

By the end of this episode, you’ll know what brand consulting is and how you can offer branding services as a consultant.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First,...

22 Jul 20216min

127 | 10 Brand Identity Design Elements For Strategic Branding

127 | 10 Brand Identity Design Elements For Strategic Branding

By the end of this episode, you’ll know the 10 critical brand identity design elements you need to include in your strategic brand development.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-ma...

20 Jul 202112min

126 | 15 Tips To Scale Your Branding Agency (And Get More Clients)

126 | 15 Tips To Scale Your Branding Agency (And Get More Clients)

By the end of this episode, you’ll have the processes to grow and scale your branding agency and find better clients.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  First, we’...

17 Jul 202114min

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