299 | Designing Brand Identity With Structure & Processes With Rob Meyerson & Robin Goffman

299 | Designing Brand Identity With Structure & Processes With Rob Meyerson & Robin Goffman

Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman.

👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/

This episode is a must-watch for anyone looking to refine their approach to branding with strategic frameworks and real-world applications.

In this discussion, Stephen, Rob, and Robin provide valuable perspectives on the necessity of structured processes in brand identity design, drawing from the updated version of Alina Wheeler's renowned book. Learn how to apply lessons from top brands and how to effectively design touch points to enhance the brand experience across various media.

If you're aiming to enhance your brand identity strategies and understand the intricacies of designing with a systematic approach, this episode offers essential knowledge and expert insights. Make sure to subscribe for more deep dives into brand strategy with leading professionals in the field.

For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/



Episoder(309)

125 | Brand Management Principles For Business Growth

125 | Brand Management Principles For Business Growth

By the end of this episode, you’ll understand the brand management principles for successful business growth to manage your own brand effectively.  👉 Learn more: ⁠https://brandmasteracademy.com/brand...

13 Jul 20217min

124 | Why Spend Budget on Brand Strategy? (Before Design & Marketing)

124 | Why Spend Budget on Brand Strategy? (Before Design & Marketing)

By the end of this episode, you’ll understand why it’s so important to invest your budget in brand strategy before marketing and design to avoid wasting your funds.  First, you’ll learn how I struggle...

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123 | What Is Brand Dilution? (+ Example of Brand Extension)

123 | What Is Brand Dilution? (+ Example of Brand Extension)

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122 | Create A Brand Identity Design [Brand Strategy Process]

122 | Create A Brand Identity Design [Brand Strategy Process]

By the end of this episode, you’ll have a process to create a brand identity design from a brand strategy so you can design a strategic brand that captures meaning.  👉 Learn more: ⁠https://brandmaste...

3 Jul 20217min

121 | What is Umbrella Branding? (Example of Brand Architecture Strategy)

121 | What is Umbrella Branding? (Example of Brand Architecture Strategy)

By the end of this episode, you understand what umbrella branding is and how it works as a strategy within brand architecture.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  F...

1 Jul 20217min

120 | 7 Branding Tips To Grow Your Brand

120 | 7 Branding Tips To Grow Your Brand

By the end of this episode, you’ll have 7 effective branding tips that you can use to influence the image of your brand in the minds of your audience and grow your brand.  👉 Learn more: ⁠https://bran...

29 Jun 20219min

119 | What Is Brand Recall?

119 | What Is Brand Recall?

By the end of this episode, you’ll understand what brand recall is, how it fits into brand awareness, and how to increase brand recall for your own business.  👉 Learn more: ⁠https://brandmasteracadem...

26 Jun 20216min

118 | 5 Personal Branding Examples To Inspire Your Brand

118 | 5 Personal Branding Examples To Inspire Your Brand

First, you’ll learn how your personal brand already exists whether you decide to nurture it through a personal branding strategy or not.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-po...

24 Jun 202110min

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