299 | Designing Brand Identity With Structure & Processes With Rob Meyerson & Robin Goffman

299 | Designing Brand Identity With Structure & Processes With Rob Meyerson & Robin Goffman

Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman.

👉 Learn more: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/brand-master-podcast/

This episode is a must-watch for anyone looking to refine their approach to branding with strategic frameworks and real-world applications.

In this discussion, Stephen, Rob, and Robin provide valuable perspectives on the necessity of structured processes in brand identity design, drawing from the updated version of Alina Wheeler's renowned book. Learn how to apply lessons from top brands and how to effectively design touch points to enhance the brand experience across various media.

If you're aiming to enhance your brand identity strategies and understand the intricacies of designing with a systematic approach, this episode offers essential knowledge and expert insights. Make sure to subscribe for more deep dives into brand strategy with leading professionals in the field.

For more brand strategy resources and downloads visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://brandmasteracademy.com/



Episoder(309)

069 | Brand Strategy Workshop Questions

069 | Brand Strategy Workshop Questions

By the end of this episode, you’ll have 10 effective brand strategy workshop questions you can use to take control of your client meeting like a pro-brand strategist.  👉 Learn more: ⁠https://brandmas...

2 Mar 20218min

068 | Profitable Branding Niche.

068 | Profitable Branding Niche.

In this episode, you’ll learn a step-by-step process you can use to find profitable niches from branding and creative professionals.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcas...

27 Feb 20219min

067 | Branding ROI vs Marketing ROI

067 | Branding ROI vs Marketing ROI

By the end of this episode, you’ll know how to take control of the branding R.O.I. vs marketing R.O.I. conversation with your clients to illustrate the value of branding and increase their desire to i...

25 Feb 20216min

066 | How To Name Your Brand

066 | How To Name Your Brand

By the end of this episode, you’ll have a simple 7-step process you can use to strategically name your brand, company, business, or product to land in the minds of your audience.  👉 Learn more: ⁠http...

23 Feb 20219min

065 | Brand Personality & Authenticity

065 | Brand Personality & Authenticity

So what is brand personality & brand authenticity? How do they work together and how can you develop personality & authenticity for your brand?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-ma...

20 Feb 20218min

064 | Brand Promise vs Tagline

064 | Brand Promise vs Tagline

So, do you know the difference between brand promise vs tagline… or do you?  You see, these are two of the most misrepresented brand strategy tools today but if you use them incorrectly, you’re sabota...

18 Feb 202110min

063 | How Long Does It Take To Build Brand Awareness

063 | How Long Does It Take To Build Brand Awareness

So, what is brand awareness anyway and how do you go about building brand awareness for your brand?  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  I’m going to show you how yo...

16 Feb 202110min

062 | Target Audience vs Target Groups

062 | Target Audience vs Target Groups

So, you’re building a brand and defining who it is you need to target. Is it a single large group of people? Is it multiple groups of people? And what is the difference between target groups vs target...

13 Feb 20214min

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