The Platinum Mask6 Mai 2021

Beverage Directing with Alex Fletcher

With 18 years of service experience in the DFW area, Alex Fletcher has gone on to run and design some of Dallas most well-known beverage programs. From Irish pubs and New Orleans style dive bars to speak easy and cocktail lounges. After opening The People's last stand in 2012 he quickly was promoted to General Manger where he learned to build a business from scratch. Helping to drive the craft cocktail movement in DFW and change the drinking culture as a whole. After 3 years with People’s Alex was asked to head up the cocktail program at a well renowned cocktail den called Victor Tangos. There he really was able to slowly concentrate on fast paced high quality interesting cocktails and refine his craft and leading amazing team. After Victor Tangos Alex was approached to build a brand new program bar from scratch Henry’s Majestic. After the opening and success of Henry’s Majestic, Alex designed one of Dallas’ most unique cocktail experiences, a tiny 900 sqft cocktail den in the back of an alley, Atwater Alley, which quickly became a drinking destination in Dallas. From there Alex was prompted to be Beverage Director of the Dog and Pony Show including, Bread Winners Café’s, Atwater Alley, The Quarter Bar Dallas, The Quarter Bar Trophy Club, Harlowe MXM, Trick Pony, Shaken and Stirred Services 4 of these concepts he helped design and concept from scratch.

After 5 years with the Dog and Pony show group he was invited to work on an amazingly game changing concept with Hospitality Alliance and help to design and run the Beverage portion of the new downtown AT&T Discovery District .

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