Securing Your SaaS and Cyber Influencer Networking with CRO Bob Horn

Securing Your SaaS and Cyber Influencer Networking with CRO Bob Horn

Ron Eddings sits down with Bob Horn, Chief Revenue Officer at Valence Security. Their conversation centers around the world of SaaS security, examining the current landscape and challenges in managing SaaS risks. Bob also shares experiences from his 25-year career in sales, focusing on the importance of storytelling in sales and innovative approaches of marketing through leveraging cybersecurity influencers.

Impactful Moments:

00:00 - Welcome

00:44 - Introducing guest, Bob Horn

03:36 - Sales & Storytelling in Cybersecurity

07:13 - Current State of SaaS

09:28 - From our Sponsor, Valence Security

10:29 - More SaaS, More Problems

13:52 - Great Security Improves Your Team

17:01 - Consequence of Being Attacked

19:10 - Influencer & In-Person Marketing

25:55 - The Future of SaaS

28:01 - One Step Better…

Links:

Check out Valence Security:

https://www.valencesecurity.com/

Connect with our guest, Bob Horn:

https://www.linkedin.com/in/bob-horn-699a70/

Join us LIVE with Shlomi Matachin on Tuesday, April 16th at 12p ET / 9a PT:

https://www.linkedin.com/events/7181368974062895106/comments/

Join our creative mastermind and stand out as a cybersecurity professional:

https://www.patreon.com/hackervalleystudio

Become a sponsor of the show to amplify your brand:

https://hackervalley.com/work-with-us/

Love Hacker Valley Studio? Pick up some swag:

https://store.hackervalley.com

Continue the conversation by joining our Discord:

https://hackervalley.com/discord

Episoder(415)

Making Cybersecurity Marketing Creative (and a Little Sexy) with Maria Velasquez

Making Cybersecurity Marketing Creative (and a Little Sexy) with Maria Velasquez

Who said cybersecurity had to be serious? The future of cyber is creative, human, and even a little sexy. In this special 400th episode, Ron Eddings celebrates six incredible years of Hacker Valley S...

6 Nov 202530min

How to See Your Organization Like a Hacker with Chris Dale

How to See Your Organization Like a Hacker with Chris Dale

To defend like a human, you first have to think like a hacker. In this episode, Ron Eddings sits down with Chris Dale, Co-Founder and Chief Hacking Officer at River Security, to explore the human sid...

30 Okt 202525min

Coding by Vibe: The Future of AI-Built Security with Ron Eddings

Coding by Vibe: The Future of AI-Built Security with Ron Eddings

When code meets intuition, innovation gets personal. But what happens when we let AI vibe with our ideas? In this episode, Ron Eddings covers the rise of AI-driven development from Vibe Coding, where...

24 Okt 202520min

Learning How to Learn: Mastering the Cyber Fundamentals with Rich Greene

Learning How to Learn: Mastering the Cyber Fundamentals with Rich Greene

The real edge in cybersecurity isn’t found in new tools, it’s built through timeless fundamentals and a mindset that never stops learning. In this episode, Ron sits down with Rich Greene, Senior Solu...

16 Okt 202525min

How AI Elevates Cyber Hygiene with Jason Rebholz

How AI Elevates Cyber Hygiene with Jason Rebholz

What if protecting your digital twin becomes the new cyber hygiene? In this week's episode, Ron welcomes back cybersecurity leader Jason Rebholz, CEO of Evoke, to discuss how AI is reshaping the fund...

10 Okt 202521min

Securing Software at AI Speed with Varun Badhwar

Securing Software at AI Speed with Varun Badhwar

The biggest security threat isn’t in the cloud, it’s hidden in the code you trust the most. In this episode, Ron sits down with Varun Badhwar, Co-Founder & CEO of Endor Labs, who shares why research ...

2 Okt 202534min

The End of Search and the Rise of AI Browsers and Voices with Ron Eddings

The End of Search and the Rise of AI Browsers and Voices with Ron Eddings

Search engines aren’t dying quietly, they’re being replaced in real time by AI browsers and voice agents. AI isn’t just answering questions anymore; it’s acting for us. In this episode, Ron Eddings e...

25 Sep 202518min

Where Automation Ends, Cyber Ingenuity Begins with Phillip Wylie

Where Automation Ends, Cyber Ingenuity Begins with Phillip Wylie

Some tools replace tasks. Others reshape the way we think about security. In this episode, Ron welcomes back Phillip Wylie, one of the most respected voices in offensive security, author, educator, a...

18 Sep 202533min

Populært innen Fakta

fastlegen
dine-penger-pengeradet
relasjonspodden-med-dora-thorhallsdottir-kjersti-idem
treningspodden
rss-strid-de-norske-borgerkrigene
foreldreradet
rss-sunn-okonomi
jakt-og-fiskepodden
sinnsyn
hverdagspsyken
merry-quizmas
gravid-uke-for-uke
smart-forklart
takk-og-lov-med-anine-kierulf
tomprat-med-gunnar-tjomlid
rss-kunsten-a-leve
fryktlos
lederskap-nhhs-podkast-om-ledelse
level-up-med-anniken-binz
rss-kull