Hunters and Unicorns | Playbook Universe - Marina Ayton #005

Hunters and Unicorns | Playbook Universe - Marina Ayton #005

Welcome to Hunters and Unicorns: The Playbook Universe.

We’re here to showcase leaders within the Playbook Community and explore their formulas for success. We aim to uncover:

· What their non-negotiables were in propelling forward their career

· The importance of dynamic hiring

· The most effective methodologies utilised when scaling successful teams

Today we are joined by Marina Ayton, Regional Director for the Majors UK + Ireland for Zscaler. In this episode, we explore Marina’s formula for success both as an IC and as a leader. The last eight years have seen Marina surpassing 200% of her target consistently year or year and inspiring her teams to all hit the President’s club criteria.

Marina shares the importance of thinking BIG for her own ambitions and to that of her teams, and why challenging the status quo is imperative when driving your own career within the software sales space at any level. Whilst serving as a Regional Manager for AppDynamics during Cisco’s acquisition, Marina shares her professional experience and the importance of adaptability and agility.

Now at Zscaler, she discusses how hiring diverse teams, focussing on tenacity and revisiting the company vision with the team contributes to her success in building world class sales forces. Marina’s ability to articulate the importance of creating the right work environment where teammates feel safe to fail, illustrates why she and her team will keep on succeeding. This podcast uncovers how best to utilise the formidable playbook community network.

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Episoder(100)

If You Think Taking Time Off Means You Are Losing — This Conversation Will Change Your Mind

If You Think Taking Time Off Means You Are Losing — This Conversation Will Change Your Mind

What happens when one of the most intense, competitive leaders in software sales finally decides to slow down? For Alex Patman, former CRO at Drata, stepping away from the game wasn't about losing hi...

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From Terrible Manager to CEO — Here Is the Leadership Lesson That Changed Everything

From Terrible Manager to CEO — Here Is the Leadership Lesson That Changed Everything

What does it take to go from a Manager to a CEO—and become the kind of leader who helps others surpass you? In this episode of Hunters and Unicorns, Simon Kouttis and Ollie Kuehne sit down with Christ...

26 Aug 1h 4min

The REAL Reason Your Sales Team Is Only Selling 25% of the Time — And What Fixes It

The REAL Reason Your Sales Team Is Only Selling 25% of the Time — And What Fixes It

What separates a productive sales team from one buried in operational work? For Srinivas Bandi, it comes down to eliminating the endless toil that keeps sellers away from actually selling. In this epi...

20 Aug 1h 4min

This is why Every Company's Partner Strategy Is Broken From Day One

This is why Every Company's Partner Strategy Is Broken From Day One

What separates a good partner strategy from a truly transformational one? For Akshay Rao and Tom Henderson, it comes down to one thing: turning partner strategy into real field execution. In this epis...

13 Aug 1h 15min

7x World Record Holder: Stop Chasing Motivation — Here Is the System That Actually Works

7x World Record Holder: Stop Chasing Motivation — Here Is the System That Actually Works

What if motivation is actually the thing holding you back? In this episode of Hunters and Unicorns, hosts Simon Kouttis and Ollie Kuehne sit down with Sean Conway, an eight-time world record holder, e...

15 Jul 1h 14min

Scaled MongoDB From $35M to $2B — Why He HATES the Word Playbook

Scaled MongoDB From $35M to $2B — Why He HATES the Word Playbook

What does it really take to scale a software company from $35M to $2B ARR? In this episode of Hunters & Unicorns, Simon Kouttis and Ollie Kuehne sit down with Dan Barrett, SVP International at Figma a...

24 Jun 56min

MongoDB Global VP: Why Everything You Know About Enterprise Sales Is Wrong in 2026

MongoDB Global VP: Why Everything You Know About Enterprise Sales Is Wrong in 2026

In this episode of Hunters & Unicorns, hosts Simon Kouttis and Ollie Kuehne sit down with Olivier Zieleniecki, Global Vice President of Partners at MongoDB, to discuss why the future of enterprise sal...

17 Jun 46min

How Do Elite Sales Leaders Actually Scale From $0 to $100M+?

How Do Elite Sales Leaders Actually Scale From $0 to $100M+?

In this episode, Peppa Wise, SVP of Go-To-Market at Multiverse, breaks down the real differences between scaling from 0 to 10 million, 10 to 100 million, and beyond. From early-stage hustle and chaos ...

27 Mai 55min

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