Corporate Innovation Basics with Dan Toma

Dan Toma is an expert on corporate innovation and he is the co/author of "The Corporate Startup". But most importantly he will be speaking at The Shift conference, in Oslo, November 14th.

Some of the topics we cover:

• What is corporate innovation, and why it is so hard.
• What are the essential steps to be able to innovate substantially
• What are the mistakes most companies are doing when trying to innovate
• Innovation Theatre and lipstick
• Innovation Accounting: How to measure innovation?

In studio:

Dan Toma, Author and consultant.

Lucas Weldeghebriel, journalist and founder of Shifter

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