The season of shooting our shot & the play by play of the first 120 days of launching a beauty brand.
Andi's back for season 6, starting where the work for Casa Noon begins. She's reflecting back from February through June, everything she's been doing to start from zero while running Oui, We Studio, a...
7 Jun 27min
Is 2026 the new 2016? Can sincerity make a come back? And what this means for cult brands.
Everyone keeps saying "2026 is the new 2016" like it's just another aesthetic cycle. Hand-drawn typography, messy collages, analog hobbies making a comeback. But this isn't nostalgia for nostalgia's s...
17 Jan 17min
The Shonda Structure: How to Create Bingeable Content Using Open Loops
Andi breaks down the storytelling pattern behind the world's most bingeable shows — the same structure Shonda Rhimes uses to keep you glued to Grey's Anatomy, Scandal, and Bridgerton. It's a framework...
20 Nov 202518min
Year Zero: The Quiet Work Behind Building an Indie Brand the World Hasn't Met Yet
Andi takes you behind the scenes of Casa Noon's pre-launch season — from hand-packing 65 boxes at her kitchen table to navigating early PR, pre-orders, and the slow, unseen work of building an indie b...
18 Nov 202516min
Founder Lore: The Story Only You Can Tell — And the Three Steps to Building Your Mythology
Get the Unschool News: https://the-unschool.beehiiv.com/ From founder lore and brand mythology to the rise of magnetism-as-metric, Andi breaks down how story, presence, and point of view shape modern ...
14 Nov 202520min
Micro Moves, Big Deal Energy: 5 Shifts That Change Everything
From the proof-optional mindset to the Life Edit method, Andi breaks down how tiny, deliberate "micro moves" shape your next era. She walks through the first five moves in her 20 Micro Moves to Become...
12 Nov 202522min
Excavation Season: Micro Moves + Vibes, Virality, and Value Bombing
Andi unpacks how tiny shifts, online and off, create big-deal momentum, plus the content framework that's rewriting brand growth. From high-performance mindset and "micro moves" that shape identity to...
5 Nov 202539min
The Productivity Detox: How to Heal the Need to Always Be Doing With Nine to Kind Founder, Lauren Ruth Martin
Join the Cult Brand Accelerator Today Andi chats with Lauren Ruth Martin, licensed therapist, speaker, and founder of Nine to Kind, on burnout, productivity guilt, and what it really means to build a ...
17 Okt 202555min
