The Human Risk Podcast28 Apr 2020

Professor Tom Schössler on deploying Behavioural Science in a Museum

How can Behavioural Science help museums to encourage more visitors?

In this episode, I speak to Professor Tom Schössler who is the Managing Director of the Weserburg Museum of International Contemporary Art. For links to references I made during the show see the end of these notes.

Tom was responsible for conducting an interesting Behavioural Science experiment to see how a change in the pricing structure, impacted visitor numbers and perception of his museum. For more on that: https://www.artsprofessional.co.uk/magazine/article/what-weve-learned-car-parks-about-boosting-attendance

What Tom had to say about the experiment was really interesting and it highlights a real challenge of Behavioural Science; to work out whether something works, you need to experiment. And that takes courage. The lessons from this are fascinating.

What the experiment illustrates is the power of behavioural interventions; if we want to change behaviour, then changing people's perceptions is a powerful tool to do that. The lessons we can learn from this don't just apply to Museums. They also apply to other fields like Risk, Compliance and HR.

We recorded this before the Coronavirus lockdown, but obviously the challenge of getting visitors through the door once the crisis is over is going to be even more acute than before.

As this series progresses, I’m looking to bring you different voices you won’t have heard before, alongside academics and Behavioural Science practitioners. A museum director fits that bill perfectly.

For more on the Museum visit their website: https://weserburg.de/en/visit/
The local items I mentioned in my introduction are:
Werder Bremen football club: https://www.werder.de/en
Brauerei Beck: https://becks.de/
The Town Musicians of Bremen: https://en.wikipedia.org/wiki/Town_Musicians_of_Bremen

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(368)

Gerald Ashley & Paul Craven on Statistics, Spreadsheets & Scam Artists

What do Statistics, Spreadsheets & Scam Artists have in common? They're all topics that my guests on this episode, Gerald Ashley & Paul Craven discuss as they explore how we make decisions. Both Ger...

20 Mai 202146min

Professor Benjamin van Rooij on The Behavioural Code

Why are many of the laws & regulations that are put in place, either ineffective or counter-productive? How can we make them more effective?That's the question that my guest on this episode, Professor...

13 Mai 20211h 7min

Hans Læssøe on Strategic Risk — Part Two

How can companies be better at managing the strategic risks they face in an uncertain world?This episode is part two of my discussion with Hans Læssøe on Strategic Risk. If you haven’t yet listened to...

11 Mai 202144min

Hans Læssøe on Strategic Risk — Part One

How can companies be better at managing the strategic risks they face in an uncertain world? My guest on this episode Hans Læssøe, spent over 35 years working for Lego. He held a variety of roles with...

6 Mai 202143min

Dr Ali Fenwick on Clubhouse - what is it & why should you care?

What is Clubhouse and why should you care? Clubhouse is a new(wish!) social media network that is focused on live audio content. The audio element isn’t the only thing that differentiates Clubhouse ...

2 Mai 202159min

Dr Grace Lordan on Thinking Big - how Behavioural Science can help us plan for the future

How can Behavioural Science help us to better plan for the future? That's the subject of a new book by Dr Grace Lordan, who is my guest on this episode. In Think Big: Take Small Steps and Build the ...

29 Apr 20211h 1min

Derek Rae on what football can teach us about decision-making

What can football teach us about human decision-making? That’s what ESPN commentator and expert on the German Bundesliga Derek Rae, helps me to explore on this episode.Even if you’re not a sports fan,...

25 Apr 202157min

Michele Wucker on You Are What You Risk

What’s the biggest risk you’ve ever taken?The answer to that question, will tell you a lot about your own Risk Fingerprint. That’s the term that my guest Michele Wucker used to describe our individua...

21 Apr 20211h 3min