The Human Risk Podcast26 Feb 2022

Nicole Smith-Ludvik on Skydiving & Stunts

What drives people to follow careers that involve dangerous activities like skydiving & stunts? My guest is Nicole Smith-Ludvik, a professional skydiver and stuntwoman. Last year, Nicole starred in two incredible advertisements for Emirates, the Dubai based airline which featured Nicole standing on the top of the world’s tallest building, the Burj Khalifa.

If you haven’t seen the advertisements — and I recommend watching them before you listen to the show — then you can watch them here:

Original ad from June 2021- https://youtu.be/uQHhYRuaEtM

The second ad featuring the Airbus A380 from January 2022 - https://youtu.be/fbL9QdWWJzo

Behind The Scenes of the Original ad - https://youtu.be/HagU3vUp0Ck

Behdin The Scenes of the Second ad - https://www.youtube.com/watch?v=AAR1j6UfoG0

What I find fascinating about Nicole is that she’s chosen a carer that involves taking real risk. Many of us talk about risk, but she actually runs genuine risk. And yet, as you’ll hear, she thinks very carefully about how she manages it.

In our discussion, I learn how Nicole came to be interested in sky diving, how she thinks about risk, what she does to manage it, and what appeals to her about a carer that involves jumping out of planes. Of course, we explore the Emirates ads and I learn how they came about, what went into filming them and — world exclusive here – what Nicole would love to do if they ever film a third one.

To read more about Nicole and her career:
https://www.khaleejtimes.com/lifestyle/a-widow-at-25-to-surviving-a-critical-accident-how-nicole-smith-ludvik-made-it-to-the-top-of-the-b

https://www.republicworld.com/world-news/middle-east/who-is-nicole-smith-ludvik-know-the-woman-who-stood-on-top-of-burj-khalifa-in-emirates-ad.html

My thanks to Emirates for giving permission for Nicole to appear and to Dr Roger Miles for the idea of inviting her on.

 You can hear Roger’s previous appearances on the show here:
https://www.humanriskpodcast.com/dr-roger-miles-on-conduct/
https://www.humanriskpodcast.com/human-risk-webinar-recording-conduct/

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(368)

Dr Roger Miles on Money, Motivation and Music

What can music teach us about human behaviour? What impact is remote and hybrid working having on employee conduct? How might we misjudge the risks posed by AI?If these seem like a broad range of topi...

3 Sep 20231h 23min

Ayelet Gundar-Goshen on The Wolf Hunt

How well do we really know those who are closest to us? That’s the question that is behind ‘The Wolf Hunt’, a new novel by Israeli author Ayelet Gundar-Goshen. She's my guest on this very special epis...

30 Aug 20231h 4min

Professor Bent Flyvbjerg on How Big Things Get Done

Why are major projects so often delayed and over budget? On this episode, I'm speaking to Bent Flyvbjerg, the author of 'How Big Things Get Done'.Bent s a Danish economic geographer. He was the First ...

25 Aug 202356min

Dr. Kelly Richmond Pope on Scams, Stories & Secrets

Why drives people to commit fraud? What turns people into whistleblowers? How does fraud impact victims? On this episode, I'm exploring the scams, stories and secrets behind fraud.My guest is Dr. Kell...

17 Aug 20231h 2min

Bruce Rigal on Money and Motivation

How can we design incentive programmes that deliver the right outcomes and avoid the wrong ones? We're all familiar with teh idea of rewards to encourage good behaviour and punishment to deter bad beh...

11 Aug 202355min

Neil Mullarkey on being In The Moment

How can we be more in the moment in meetings, conversations and presentations? On this episode, I'm speaking to communications expert and comedian Neil Mullarkey.In his new book 'In The Moment', Neil ...

5 Aug 20231h 6min

Rory Sutherland, Gerald Ashley & Paul Craven at Abbey Road Part Three

What happens when you put three Behavioural Science gurus in a world-famous music studio? On this episode, we find out as my guests are Paul Craven, Rory Sutherland and Gerald Ashley, who join me for ...

30 Jul 202339min

Rory Sutherland, Gerald Ashley & Paul Craven at Abbey Road Part Two

Why do some people become ‘super spreaders’ for fashions and ideas? Why might an acceptance letter from a top University be worth more than a degree from the same establishment? These and many more qu...

23 Jul 202347min