The Human Risk Podcast26 Feb 2022

Nicole Smith-Ludvik on Skydiving & Stunts

What drives people to follow careers that involve dangerous activities like skydiving & stunts? My guest is Nicole Smith-Ludvik, a professional skydiver and stuntwoman. Last year, Nicole starred in two incredible advertisements for Emirates, the Dubai based airline which featured Nicole standing on the top of the world’s tallest building, the Burj Khalifa.

If you haven’t seen the advertisements — and I recommend watching them before you listen to the show — then you can watch them here:

Original ad from June 2021- https://youtu.be/uQHhYRuaEtM

The second ad featuring the Airbus A380 from January 2022 - https://youtu.be/fbL9QdWWJzo

Behind The Scenes of the Original ad - https://youtu.be/HagU3vUp0Ck

Behdin The Scenes of the Second ad - https://www.youtube.com/watch?v=AAR1j6UfoG0

What I find fascinating about Nicole is that she’s chosen a carer that involves taking real risk. Many of us talk about risk, but she actually runs genuine risk. And yet, as you’ll hear, she thinks very carefully about how she manages it.

In our discussion, I learn how Nicole came to be interested in sky diving, how she thinks about risk, what she does to manage it, and what appeals to her about a carer that involves jumping out of planes. Of course, we explore the Emirates ads and I learn how they came about, what went into filming them and — world exclusive here – what Nicole would love to do if they ever film a third one.

To read more about Nicole and her career:
https://www.khaleejtimes.com/lifestyle/a-widow-at-25-to-surviving-a-critical-accident-how-nicole-smith-ludvik-made-it-to-the-top-of-the-b

https://www.republicworld.com/world-news/middle-east/who-is-nicole-smith-ludvik-know-the-woman-who-stood-on-top-of-burj-khalifa-in-emirates-ad.html

My thanks to Emirates for giving permission for Nicole to appear and to Dr Roger Miles for the idea of inviting her on.

 You can hear Roger’s previous appearances on the show here:
https://www.humanriskpodcast.com/dr-roger-miles-on-conduct/
https://www.humanriskpodcast.com/human-risk-webinar-recording-conduct/

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(368)

Jon Levy on Influence

How can we create better connections with other people to help us meet our objectives? On this episode, I’m speaking to a Behavioural Scientist that was introduced to me by my good friends Tim Houlih...

23 Jun 20211h

Professor Eliana La Ferrara on fighting HIV with MTV

What does MTV have to do with fighting HIV? My guest on this episode Professor Eliana La Ferrara of Bocconi University in Milan knows the answer and she joins me to tell me more about her work as a de...

19 Jun 202158min

Alex Chesterfield on Behavioural Regulation & Depolarization

On this episode, I'm tackling two seemingly unrelated topics: how regulators use Behavioural Science & Depolarization. What combines the two is my guest Alex Chesterfield. She's a Behavioural Scien...

16 Jun 202159min

Dr Leidy Klotz on Subtraction: the untapped science of less

Why, when solving problems, do we tend towards addition, rather than subtraction? Not in a mathematical sense, but rather in terms of how we think about things? That's what my guest on this episode ...

10 Jun 20211h 1min

Ian Leslie on Conflict - why arguments are tearing us apart & how they can bring us together

Why do we have arguments & why might they actually be a good thing?That's what my guest, Ian Leslie, explores in his new book Conflicted: Why Arguments Are Tearing Us Apart and How They Can Bring Us T...

5 Jun 202156min

John Rosling on why purpose matters

What are companies here to do? Make profit? Or is there something more? That's what my guest on this episode, John Rosling, is here to help me find out.On previous episodes, I've explored the idea t...

30 Mai 20211h 1min

Dr Cailin O'Connor on Risk Perception

How is our perception of risk impacted by ethical dynamics? That's what I'm exploring on this episode with my guest Dr Cailin O'Connor.She's the co-author of a recent draft research paper that highl...

26 Mai 202158min

Paul Craven & Gerald Ashley on Context, Consequences & Changeability

This episode is the second half of a discussion between Paul Craven & Gerald Ashley. If you haven't listened to the first half (🎧 👉 https://www.podpage.com/the-human-risk-podcast/gerald-ashley-pau...

22 Mai 202148min